Linguosemiotic Mechanisms of Manipulative Potential Formation in Polycoded Nomination in Advertising Discourse
The article is dedicated to the linguo-semiotic analysis of the functioning of polycode names as a manipulative tool in advertising discourse. The aim of the study is to describe the influence of non-verbal components on the expression of the illocutionary force of the name. The material of the stud...
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| Format: | Article |
| Language: | Russian |
| Published: |
Tsentr nauchnykh i obrazovatelnykh proektov
2023-12-01
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| Series: | Научный диалог |
| Subjects: | |
| Online Access: | https://www.nauka-dialog.ru/jour/article/view/4962 |
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