The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of Iraq
This article examines the impact of entrepreneurial marketing (EM) on creating shared value (CSV). Entrepreneurial marketing (EM) has been described by various scholars as the marketing practices of small businesses that often rely on creative and fundamental approaches. Meanwhile, creating shared v...
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| Format: | Article |
| Language: | English |
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Tishk International University
2023-08-01
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| Series: | Eurasian Journal of Management & Social Sciences |
| Subjects: | |
| Online Access: | https://ejmss.tiu.edu.iq/index.php/ejmss/article/view/18 |
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| author | Ehsan Shareef Salih Haseba Salem Hamad |
| author_facet | Ehsan Shareef Salih Haseba Salem Hamad |
| author_sort | Ehsan Shareef Salih |
| collection | DOAJ |
| description | This article examines the impact of entrepreneurial marketing (EM) on creating shared value (CSV). Entrepreneurial marketing (EM) has been described by various scholars as the marketing practices of small businesses that often rely on creative and fundamental approaches. Meanwhile, creating shared value (CSV) is a trendy concept in the fields of corporate practice and management theory, emphasizing the production of economic value in a way that also benefits society and the environment. In order to collect required date, the study applied quantitative research design via a questionnaire survey. This study also applied The Total Population Sampling (TPS) approach is applied to investigates the relationship between EM and CSV of a number of food and drinking factories of Kurdistan Rereign of Iraq (KRI). Structural equation modelling (SEM) was used for data analysis using AMOS. The findings reveal a positive and significant impact of EM on the creation of shared value. These results have implications for both food and drinking factory owners and government’s policymakers who aim to foster sustainable economic development. |
| format | Article |
| id | doaj-art-b4b844cdc7d3485b973e65cf9cc0b6fc |
| institution | Matheson Library |
| issn | 2708-177X 2708-034X |
| language | English |
| publishDate | 2023-08-01 |
| publisher | Tishk International University |
| record_format | Article |
| series | Eurasian Journal of Management & Social Sciences |
| spelling | doaj-art-b4b844cdc7d3485b973e65cf9cc0b6fc2025-07-27T09:37:14ZengTishk International UniversityEurasian Journal of Management & Social Sciences2708-177X2708-034X2023-08-01418711510.23918/ejmss.V4i1p8718The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of IraqEhsan Shareef Salih0Haseba Salem Hamad1Department of Business Administration, Faculty of Management Sciences, Department of Business Administration, Federal University of Lafia, Nasarawa State, Nigeria.Department of Business Administration, College of Administration and Economics, Sahalahaddin University-Erbil, Kurdistan Region, Iraq.This article examines the impact of entrepreneurial marketing (EM) on creating shared value (CSV). Entrepreneurial marketing (EM) has been described by various scholars as the marketing practices of small businesses that often rely on creative and fundamental approaches. Meanwhile, creating shared value (CSV) is a trendy concept in the fields of corporate practice and management theory, emphasizing the production of economic value in a way that also benefits society and the environment. In order to collect required date, the study applied quantitative research design via a questionnaire survey. This study also applied The Total Population Sampling (TPS) approach is applied to investigates the relationship between EM and CSV of a number of food and drinking factories of Kurdistan Rereign of Iraq (KRI). Structural equation modelling (SEM) was used for data analysis using AMOS. The findings reveal a positive and significant impact of EM on the creation of shared value. These results have implications for both food and drinking factory owners and government’s policymakers who aim to foster sustainable economic development.https://ejmss.tiu.edu.iq/index.php/ejmss/article/view/18entrepreneurial marketingcreating shared value and drink and food manufacturing |
| spellingShingle | Ehsan Shareef Salih Haseba Salem Hamad The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of Iraq Eurasian Journal of Management & Social Sciences entrepreneurial marketing creating shared value and drink and food manufacturing |
| title | The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of Iraq |
| title_full | The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of Iraq |
| title_fullStr | The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of Iraq |
| title_full_unstemmed | The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of Iraq |
| title_short | The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of Iraq |
| title_sort | impact of entrepreneurial marketing on creating shared value a case study of manager and owner of food and drinking factories in kurdistan region of iraq |
| topic | entrepreneurial marketing creating shared value and drink and food manufacturing |
| url | https://ejmss.tiu.edu.iq/index.php/ejmss/article/view/18 |
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