The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of Iraq
This article examines the impact of entrepreneurial marketing (EM) on creating shared value (CSV). Entrepreneurial marketing (EM) has been described by various scholars as the marketing practices of small businesses that often rely on creative and fundamental approaches. Meanwhile, creating shared v...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Tishk International University
2023-08-01
|
| Series: | Eurasian Journal of Management & Social Sciences |
| Subjects: | |
| Online Access: | https://ejmss.tiu.edu.iq/index.php/ejmss/article/view/18 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This article examines the impact of entrepreneurial marketing (EM) on creating shared value (CSV). Entrepreneurial marketing (EM) has been described by various scholars as the marketing practices of small businesses that often rely on creative and fundamental approaches. Meanwhile, creating shared value (CSV) is a trendy concept in the fields of corporate practice and management theory, emphasizing the production of economic value in a way that also benefits society and the environment. In order to collect required date, the study applied quantitative research design via a questionnaire survey. This study also applied The Total Population Sampling (TPS) approach is applied to investigates the relationship between EM and CSV of a number of food and drinking factories of Kurdistan Rereign of Iraq (KRI). Structural equation modelling (SEM) was used for data analysis using AMOS. The findings reveal a positive and significant impact of EM on the creation of shared value. These results have implications for both food and drinking factory owners and government’s policymakers who aim to foster sustainable economic development. |
|---|---|
| ISSN: | 2708-177X 2708-034X |