Female Consumerism: Intention to Purchase Online
The study aims to research the involvement of University Technology of Mara female students in online shopping, and a better understanding of the roles of trust, convenience, and customer service for female consumers. A proposed conceptual model began to incorporate new components into the theory o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Press Solutions
2024-01-01
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| Series: | Malaysia Journal of Invention and Innovation |
| Subjects: | |
| Online Access: | https://journal.academicapress.org/aps/index.php/mjii/article/view/67 |
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