Engaging Students in the Digital Age: A Communicative-Pragmatic and AI-Driven Analysis of Online Prospectuses
The shift from printed to digital university prospectuses has transformed higher education marketing, integrating artificial intelligence and interactive technologies to improve communication. As institutions adopt AI-driven personalization, chatbots, and automated content structuring, the linguisti...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Anhalt University of Applied Sciences
2025-04-01
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| Series: | Proceedings of the International Conference on Applied Innovations in IT |
| Subjects: | |
| Online Access: | https://icaiit.org/paper.php?paper=13th_ICAIIT_1/2_9 |
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