Visual Attention Segmentation of Genshin Impact Characters: An Eye-Tracking and Hierarchical Clustering Analysis of First-Time Players
This study investigates the visual attention patterns of first-time players toward character designs in anime-style role-playing games, using Genshin Impact as the research context. An eye-tracking experiment was conducted with 60 participants to capture gaze behavior during exposure to four-charact...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | Indonesian |
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Program Studi Sistem Informasi, Universitas Islam Negeri Raden Fatah Palembang
2025-06-01
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| Series: | Jurnal Sistem Informasi |
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| Online Access: | https://jurnal.radenfatah.ac.id/index.php/jusifo/article/view/28487 |
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| _version_ | 1839610137196625920 |
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| author | Farhan Atriza Siregar Rico Maykel Erawanto Ranvika Adityansah Randy Alexandros Purba Dennis Jusuf Ziegel Evta Indra |
| author_facet | Farhan Atriza Siregar Rico Maykel Erawanto Ranvika Adityansah Randy Alexandros Purba Dennis Jusuf Ziegel Evta Indra |
| author_sort | Farhan Atriza Siregar |
| collection | DOAJ |
| description | This study investigates the visual attention patterns of first-time players toward character designs in anime-style role-playing games, using Genshin Impact as the research context. An eye-tracking experiment was conducted with 60 participants to capture gaze behavior during exposure to four-character stimuli. The analysis focused on heatmaps, dwell time, and first fixation points, consistently revealing a dominant focus on the character’s body region, regardless of character type or visual variation. Hierarchical clustering further segmented participants into three distinct gaze profiles: lateral scanning, peripheral attention to symbolic elements, and centralized body-centric focus. These findings underscore the importance of adaptive character design strategies that prioritize the body region for conveying emotional and narrative cues while enhancing peripheral elements to improve engagement. The study contributes to the fields of game user experience and visual attention research by integrating eye-tracking data with clustering techniques, offering actionable insights for game developers and interface designers. |
| format | Article |
| id | doaj-art-b14d4ece3bff44be8e47a88ecec46d0e |
| institution | Matheson Library |
| issn | 2460-092X 2623-1662 |
| language | Indonesian |
| publishDate | 2025-06-01 |
| publisher | Program Studi Sistem Informasi, Universitas Islam Negeri Raden Fatah Palembang |
| record_format | Article |
| series | Jurnal Sistem Informasi |
| spelling | doaj-art-b14d4ece3bff44be8e47a88ecec46d0e2025-07-29T23:35:00ZindProgram Studi Sistem Informasi, Universitas Islam Negeri Raden Fatah PalembangJurnal Sistem Informasi2460-092X2623-16622025-06-01111617210.19109/jusifo.v11i1.2848725621Visual Attention Segmentation of Genshin Impact Characters: An Eye-Tracking and Hierarchical Clustering Analysis of First-Time PlayersFarhan Atriza Siregar0Rico Maykel Erawanto1Ranvika Adityansah2Randy Alexandros Purba3Dennis Jusuf Ziegel4Evta Indra5Department of Information System, Universitas Prima IndonesiaDepartment of Information System, Universitas Prima IndonesiaDepartment of Information System, Universitas Prima IndonesiaDepartment of Information System, Universitas Prima IndonesiaDepartment of Information System, Universitas Prima IndonesiaDepartment of Information System, Universitas Prima IndonesiaThis study investigates the visual attention patterns of first-time players toward character designs in anime-style role-playing games, using Genshin Impact as the research context. An eye-tracking experiment was conducted with 60 participants to capture gaze behavior during exposure to four-character stimuli. The analysis focused on heatmaps, dwell time, and first fixation points, consistently revealing a dominant focus on the character’s body region, regardless of character type or visual variation. Hierarchical clustering further segmented participants into three distinct gaze profiles: lateral scanning, peripheral attention to symbolic elements, and centralized body-centric focus. These findings underscore the importance of adaptive character design strategies that prioritize the body region for conveying emotional and narrative cues while enhancing peripheral elements to improve engagement. The study contributes to the fields of game user experience and visual attention research by integrating eye-tracking data with clustering techniques, offering actionable insights for game developers and interface designers.https://jurnal.radenfatah.ac.id/index.php/jusifo/article/view/28487eye-trackinggame user experiencevisual attention |
| spellingShingle | Farhan Atriza Siregar Rico Maykel Erawanto Ranvika Adityansah Randy Alexandros Purba Dennis Jusuf Ziegel Evta Indra Visual Attention Segmentation of Genshin Impact Characters: An Eye-Tracking and Hierarchical Clustering Analysis of First-Time Players Jurnal Sistem Informasi eye-tracking game user experience visual attention |
| title | Visual Attention Segmentation of Genshin Impact Characters: An Eye-Tracking and Hierarchical Clustering Analysis of First-Time Players |
| title_full | Visual Attention Segmentation of Genshin Impact Characters: An Eye-Tracking and Hierarchical Clustering Analysis of First-Time Players |
| title_fullStr | Visual Attention Segmentation of Genshin Impact Characters: An Eye-Tracking and Hierarchical Clustering Analysis of First-Time Players |
| title_full_unstemmed | Visual Attention Segmentation of Genshin Impact Characters: An Eye-Tracking and Hierarchical Clustering Analysis of First-Time Players |
| title_short | Visual Attention Segmentation of Genshin Impact Characters: An Eye-Tracking and Hierarchical Clustering Analysis of First-Time Players |
| title_sort | visual attention segmentation of genshin impact characters an eye tracking and hierarchical clustering analysis of first time players |
| topic | eye-tracking game user experience visual attention |
| url | https://jurnal.radenfatah.ac.id/index.php/jusifo/article/view/28487 |
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