Mapping the landscape of halal tourism: a bibliometric analysis

This study conducts a bibliometric analysis of Halal tourism research from 2013 to 2023. Using Scopus data and tools like Microsoft Excel, Endnote, and VOSViewer, 304 articles were analyzed to map key themes, influential publications, and research collaborations, providing a comprehensive overview o...

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Main Authors: Chariyada Chantarungsri, Nongluck Popichit, Sanasun Rugthangam, Nuanrath Wattana, Jirat Chuanchom, Monsinee Sukmak
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Social Sciences
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Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2024.2365507
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author Chariyada Chantarungsri
Nongluck Popichit
Sanasun Rugthangam
Nuanrath Wattana
Jirat Chuanchom
Monsinee Sukmak
author_facet Chariyada Chantarungsri
Nongluck Popichit
Sanasun Rugthangam
Nuanrath Wattana
Jirat Chuanchom
Monsinee Sukmak
author_sort Chariyada Chantarungsri
collection DOAJ
description This study conducts a bibliometric analysis of Halal tourism research from 2013 to 2023. Using Scopus data and tools like Microsoft Excel, Endnote, and VOSViewer, 304 articles were analyzed to map key themes, influential publications, and research collaborations, providing a comprehensive overview of the field’s evolution and landscape. Key findings reveal exponential growth in publications, highlighting influential works such as those by Battour M. in Tourism Management Perspectives. Analysis of 67 highly-cited authors identifies four main schools of thought: Islamic principles, customer satisfaction, risk management, and Muslim tourist experiences. Keyword analysis identifies dominant themes such as Halal certification and food, suggesting emerging opportunities in heritage tourism and technology integration. The study identifies key research gaps, advocating for investigations into heritage tourism’s intersection with Halal tourism, the impact of Halal certification, and technology’s role in enhancing travel experiences. Policy recommendations include fostering welcoming environments for Muslim travelers, streamlining Halal certification, and promoting cultural attractions. The findings offer practical implications for stakeholders and policymakers, providing a basis for further exploration and development in the Halal tourism industry.
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issn 2331-1886
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publishDate 2024-12-01
publisher Taylor & Francis Group
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series Cogent Social Sciences
spelling doaj-art-b10e89d13ee541a9a11a7cd55206191f2025-07-01T17:18:19ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2024.2365507Mapping the landscape of halal tourism: a bibliometric analysisChariyada Chantarungsri0Nongluck Popichit1Sanasun Rugthangam2Nuanrath Wattana3Jirat Chuanchom4Monsinee Sukmak5Faculty of Management Science, Suan Dusit University, Bangkok, ThailandFaculty of Management Science, Suan Dusit University, Bangkok, ThailandFaculty of Management Science, Suan Dusit University, Bangkok, ThailandFaculty of Management Science, Suan Dusit University, Trang Center, Trang Province, ThailandFaculty of Management Science, Suan Dusit University, Bangkok, ThailandFaculty of Management Science, Suan Dusit University, Bangkok, ThailandThis study conducts a bibliometric analysis of Halal tourism research from 2013 to 2023. Using Scopus data and tools like Microsoft Excel, Endnote, and VOSViewer, 304 articles were analyzed to map key themes, influential publications, and research collaborations, providing a comprehensive overview of the field’s evolution and landscape. Key findings reveal exponential growth in publications, highlighting influential works such as those by Battour M. in Tourism Management Perspectives. Analysis of 67 highly-cited authors identifies four main schools of thought: Islamic principles, customer satisfaction, risk management, and Muslim tourist experiences. Keyword analysis identifies dominant themes such as Halal certification and food, suggesting emerging opportunities in heritage tourism and technology integration. The study identifies key research gaps, advocating for investigations into heritage tourism’s intersection with Halal tourism, the impact of Halal certification, and technology’s role in enhancing travel experiences. Policy recommendations include fostering welcoming environments for Muslim travelers, streamlining Halal certification, and promoting cultural attractions. The findings offer practical implications for stakeholders and policymakers, providing a basis for further exploration and development in the Halal tourism industry.https://www.tandfonline.com/doi/10.1080/23311886.2024.2365507Islamic tourismHalal tourismhalal travelfaith-based traveltourism managementPier Luigi Sacco, Humanities, IULM University, Milano, Italy
spellingShingle Chariyada Chantarungsri
Nongluck Popichit
Sanasun Rugthangam
Nuanrath Wattana
Jirat Chuanchom
Monsinee Sukmak
Mapping the landscape of halal tourism: a bibliometric analysis
Cogent Social Sciences
Islamic tourism
Halal tourism
halal travel
faith-based travel
tourism management
Pier Luigi Sacco, Humanities, IULM University, Milano, Italy
title Mapping the landscape of halal tourism: a bibliometric analysis
title_full Mapping the landscape of halal tourism: a bibliometric analysis
title_fullStr Mapping the landscape of halal tourism: a bibliometric analysis
title_full_unstemmed Mapping the landscape of halal tourism: a bibliometric analysis
title_short Mapping the landscape of halal tourism: a bibliometric analysis
title_sort mapping the landscape of halal tourism a bibliometric analysis
topic Islamic tourism
Halal tourism
halal travel
faith-based travel
tourism management
Pier Luigi Sacco, Humanities, IULM University, Milano, Italy
url https://www.tandfonline.com/doi/10.1080/23311886.2024.2365507
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AT sanasunrugthangam mappingthelandscapeofhalaltourismabibliometricanalysis
AT nuanrathwattana mappingthelandscapeofhalaltourismabibliometricanalysis
AT jiratchuanchom mappingthelandscapeofhalaltourismabibliometricanalysis
AT monsineesukmak mappingthelandscapeofhalaltourismabibliometricanalysis