“Jesus Was a Good Gangster” Honor and Religion in the YouTube Channel Grim Hustle

In May 2022, the YouTube channel Grim Hustle launched a series of short videos containing life advice, rules for life, and motivational speeches by a “Russian mafia boss”. Although the protagonist was soon identified as an actor, the channel gained more than one million followers within eighteen mon...

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Main Author: Feichtinger, Christian
Format: Article
Language:English
Published: Karl Franzens Universität Graz 2024-10-01
Series:Journal for Religion, Film and Media
Subjects:
Online Access:https://resolver.obvsg.at/urn:nbn:at:at-ubg:4-57599
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author Feichtinger, Christian
author_facet Feichtinger, Christian
author_sort Feichtinger, Christian
collection DOAJ
description In May 2022, the YouTube channel Grim Hustle launched a series of short videos containing life advice, rules for life, and motivational speeches by a “Russian mafia boss”. Although the protagonist was soon identified as an actor, the channel gained more than one million followers within eighteen months of its launch. The channel’s main narrative is the call for a return to traditional values and habits, most notably honor, as an antidote to a modern, “broken” society that is dismissed as corrupting and oppressive. Traditional religion is promoted by the channel as a vital part of old values and habits. The article focuses on the representation of religion in the channel’s videos and how it is shaped by the underlying concept of honor.
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spelling doaj-art-aee904bde3a74c119fb6bbd5f5c57d852025-06-25T10:35:42ZengKarl Franzens Universität GrazJournal for Religion, Film and Media2414-02012024-10-01Jahrgang 10 (2024)Heft 210512110.25364/05.10:2024.2.7AC17359538“Jesus Was a Good Gangster” Honor and Religion in the YouTube Channel Grim HustleFeichtinger, ChristianIn May 2022, the YouTube channel Grim Hustle launched a series of short videos containing life advice, rules for life, and motivational speeches by a “Russian mafia boss”. Although the protagonist was soon identified as an actor, the channel gained more than one million followers within eighteen months of its launch. The channel’s main narrative is the call for a return to traditional values and habits, most notably honor, as an antidote to a modern, “broken” society that is dismissed as corrupting and oppressive. Traditional religion is promoted by the channel as a vital part of old values and habits. The article focuses on the representation of religion in the channel’s videos and how it is shaped by the underlying concept of honor.https://resolver.obvsg.at/urn:nbn:at:at-ubg:4-57599honorsocial mediareligiongrim hustletraditionlife advice
spellingShingle Feichtinger, Christian
“Jesus Was a Good Gangster” Honor and Religion in the YouTube Channel Grim Hustle
Journal for Religion, Film and Media
honor
social media
religion
grim hustle
tradition
life advice
title “Jesus Was a Good Gangster” Honor and Religion in the YouTube Channel Grim Hustle
title_full “Jesus Was a Good Gangster” Honor and Religion in the YouTube Channel Grim Hustle
title_fullStr “Jesus Was a Good Gangster” Honor and Religion in the YouTube Channel Grim Hustle
title_full_unstemmed “Jesus Was a Good Gangster” Honor and Religion in the YouTube Channel Grim Hustle
title_short “Jesus Was a Good Gangster” Honor and Religion in the YouTube Channel Grim Hustle
title_sort jesus was a good gangster honor and religion in the youtube channel grim hustle
topic honor
social media
religion
grim hustle
tradition
life advice
url https://resolver.obvsg.at/urn:nbn:at:at-ubg:4-57599
work_keys_str_mv AT feichtingerchristian jesuswasagoodgangsterhonorandreligionintheyoutubechannelgrimhustle