Formation of competitive strategies of enterprises development of retail sale in the institutional environment
The article regards the possibilities of implementing modern approaches to formation of development strategies of retail sale enterprises with account to influence of institutional environment which is oriented to use of marketing tools while elaborating the principles of retailers' adaptation...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Borys Grinchenko Kyiv Metropolitan University
2016-11-01
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| Series: | Cхід |
| Subjects: | |
| Online Access: | http://skhid.kubg.edu.ua/article/view/82904 |
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