Linking the Utilization of Clickbait Headlines and News Marketing Communication Strategy in Online Media
Introduction: The competition in the news industry makes online media portal companies constantly bombard consumers with persuasive news, not a few online media use clickbait on news titles to attract readers to click the news. It turns that, click bait is also linking with the online media marketin...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2025-01-01
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| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | https://journals.usm.ac.id/index.php/the-messenger/article/view/5824 |
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