Changing content plan structure of companies operating in Russia and represented on VK
The article identifies six main types of content: communication, entertainment, situational, news, sales, and reputation. The study analyzes changes in content plan structure of companies providing various categories of consumer goods in 2022. The reviewed companies operate in Russia, have official...
Saved in:
Main Authors: | L. G. Akhmaeva, A. I. Eremeeva |
---|---|
Format: | Article |
Language: | Russian |
Published: |
State University of Management
2023-10-01
|
Series: | Цифровая социология |
Subjects: | |
Online Access: | https://digitalsociology.guu.ru/jour/article/view/268 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Content-Strategy as Effective Tool of Brand-Communication in Conditions of Economic Challenges
by: A. S. Melekhova
Published: (2022-10-01) -
Situational and communication content in the framework of SMM brand promotion in social networks
by: K. A. Arzhanova, et al.
Published: (2023-06-01) -
Mediterráneamente. Estudio de eficacia cuantitativa en las películas publicitarias de Estrella Damm
by: María Rodríguez-Rabadán, et al.
Published: (2022-01-01) -
MARKETING COMMUNICATIONS IN SOCIAL MEDIA: PROBLEMS AND PERSPECTIVES
by: Yu. N. Slugina
Published: (2017-10-01) -
Gender Differences in Audience Engagement and Interpretation of Global Media Content
by: Anna Maria Kontolatou
Published: (2025-06-01)