Marketing planning of urban development: the theoretical bases of practical use
Theoretical aspects of marketing management functions on the basis of planning. Proposed approaches to practical implementation of marketing principles in marketing products, including information. This allows you to identify promising directions and priorities of a marketing plan for the city
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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Borys Grinchenko Kyiv Metropolitan University
2013-08-01
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| Series: | Cхід |
| Subjects: | |
| Online Access: | http://skhid.kubg.edu.ua/article/view/16324 |
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| Summary: | Theoretical aspects of marketing management functions on the basis of planning. Proposed approaches to practical implementation of marketing principles in marketing products, including information. This allows you to identify promising directions and priorities of a marketing plan for the city |
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| ISSN: | 1728-9343 |