Scaling precision: Tanaashi Technologies' client-centric model enhancing Small and Medium Enterprises (SMEs) sustainability in developing economies
The study underpins the importance of businesses contributing to resource efficiency to achieve SDGs. This case examines the growth journey of Tanaashi Technologies Pvt. Ltd., an Indian start-up dedicated to SMEs in developing economies under the motto of ‘bringing resource efficiency.’ Grounded in...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-12-01
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| Series: | Sustainable Futures |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825004617 |
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| author | Aditi Singh Ashish Bajpai |
| author_facet | Aditi Singh Ashish Bajpai |
| author_sort | Aditi Singh |
| collection | DOAJ |
| description | The study underpins the importance of businesses contributing to resource efficiency to achieve SDGs. This case examines the growth journey of Tanaashi Technologies Pvt. Ltd., an Indian start-up dedicated to SMEs in developing economies under the motto of ‘bringing resource efficiency.’ Grounded in Sustainable Development Goals (SDGs) #8, #9, #12, and #17 the study highlights Tanaashi’s client-centric approach that creates a scalable win-win model in resource-constrained environments. Through firsthand engagement with Tanaashi’s founders, management, and semi-formal client meetings, this study has uncovered how precision in problem-solving and technology-driven solutions—aligned with actual client priorities rather than speculative demands—have enabled the company to scale sustainably. The findings emphasize the strategic challenge of convincing clients to invest in long-term efficiency, reinforcing how resource optimization and tailored innovation contribute to sustainable business and economic growth. The case also explores technology adoption in Small and Medium Enterprises (SMEs) through the lens of the Information Systems (IS) Success Model. By examining real business challenges, and strategic decisions this case provides valuable insights for entrepreneurs navigating similar markets, offering a practical blueprint for sustaining tech-driven enterprises in developing economies. |
| format | Article |
| id | doaj-art-a8fc90350e1148dfa28b2e7af98c4a6e |
| institution | Matheson Library |
| issn | 2666-1888 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Sustainable Futures |
| spelling | doaj-art-a8fc90350e1148dfa28b2e7af98c4a6e2025-06-28T05:31:11ZengElsevierSustainable Futures2666-18882025-12-0110100896Scaling precision: Tanaashi Technologies' client-centric model enhancing Small and Medium Enterprises (SMEs) sustainability in developing economiesAditi Singh0Ashish Bajpai1Area- Entrepreneurship and start-ups, Institute of Management Studies (IMS-FMS), BHU, Varanasi India; Corresponding author.Institute of Management Studies (IMS-FMS), BHU, Varanasi IndiaThe study underpins the importance of businesses contributing to resource efficiency to achieve SDGs. This case examines the growth journey of Tanaashi Technologies Pvt. Ltd., an Indian start-up dedicated to SMEs in developing economies under the motto of ‘bringing resource efficiency.’ Grounded in Sustainable Development Goals (SDGs) #8, #9, #12, and #17 the study highlights Tanaashi’s client-centric approach that creates a scalable win-win model in resource-constrained environments. Through firsthand engagement with Tanaashi’s founders, management, and semi-formal client meetings, this study has uncovered how precision in problem-solving and technology-driven solutions—aligned with actual client priorities rather than speculative demands—have enabled the company to scale sustainably. The findings emphasize the strategic challenge of convincing clients to invest in long-term efficiency, reinforcing how resource optimization and tailored innovation contribute to sustainable business and economic growth. The case also explores technology adoption in Small and Medium Enterprises (SMEs) through the lens of the Information Systems (IS) Success Model. By examining real business challenges, and strategic decisions this case provides valuable insights for entrepreneurs navigating similar markets, offering a practical blueprint for sustaining tech-driven enterprises in developing economies.http://www.sciencedirect.com/science/article/pii/S2666188825004617SME process efficiencyTechnology-driven start-upWin-win business modelIndian start-up ecosystemSDGsResource optimization |
| spellingShingle | Aditi Singh Ashish Bajpai Scaling precision: Tanaashi Technologies' client-centric model enhancing Small and Medium Enterprises (SMEs) sustainability in developing economies Sustainable Futures SME process efficiency Technology-driven start-up Win-win business model Indian start-up ecosystem SDGs Resource optimization |
| title | Scaling precision: Tanaashi Technologies' client-centric model enhancing Small and Medium Enterprises (SMEs) sustainability in developing economies |
| title_full | Scaling precision: Tanaashi Technologies' client-centric model enhancing Small and Medium Enterprises (SMEs) sustainability in developing economies |
| title_fullStr | Scaling precision: Tanaashi Technologies' client-centric model enhancing Small and Medium Enterprises (SMEs) sustainability in developing economies |
| title_full_unstemmed | Scaling precision: Tanaashi Technologies' client-centric model enhancing Small and Medium Enterprises (SMEs) sustainability in developing economies |
| title_short | Scaling precision: Tanaashi Technologies' client-centric model enhancing Small and Medium Enterprises (SMEs) sustainability in developing economies |
| title_sort | scaling precision tanaashi technologies client centric model enhancing small and medium enterprises smes sustainability in developing economies |
| topic | SME process efficiency Technology-driven start-up Win-win business model Indian start-up ecosystem SDGs Resource optimization |
| url | http://www.sciencedirect.com/science/article/pii/S2666188825004617 |
| work_keys_str_mv | AT aditisingh scalingprecisiontanaashitechnologiesclientcentricmodelenhancingsmallandmediumenterprisessmessustainabilityindevelopingeconomies AT ashishbajpai scalingprecisiontanaashitechnologiesclientcentricmodelenhancingsmallandmediumenterprisessmessustainabilityindevelopingeconomies |