Internet-positioning of ecotourist destinations: a comparative analysis

The formed graphical Internet-images of the Astrakhan and Lughansk regions as ecotourism destinations appear to be successful comparing to the images of Iceland and the Azores. The problem for on-line marketing of the relevant segment of tourism industry is linked to big amount of information «noise...

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Main Authors: D. S. Bogatyreva, D. A. Ruban
Format: Article
Language:Russian
Published: Maykop State Technological University 2018-03-01
Series:Новые технологии
Subjects:
Online Access:https://newtechology.mkgtu.ru/jour/article/view/111
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author D. S. Bogatyreva
D. A. Ruban
author_facet D. S. Bogatyreva
D. A. Ruban
author_sort D. S. Bogatyreva
collection DOAJ
description The formed graphical Internet-images of the Astrakhan and Lughansk regions as ecotourism destinations appear to be successful comparing to the images of Iceland and the Azores. The problem for on-line marketing of the relevant segment of tourism industry is linked to big amount of information «noise » .
format Article
id doaj-art-a890c8e81d6b49ed8ff1f4fc57b37ba5
institution Matheson Library
issn 2072-0920
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language Russian
publishDate 2018-03-01
publisher Maykop State Technological University
record_format Article
series Новые технологии
spelling doaj-art-a890c8e81d6b49ed8ff1f4fc57b37ba52025-08-03T13:05:51ZrusMaykop State Technological UniversityНовые технологии2072-09202713-00292018-03-0101177182110Internet-positioning of ecotourist destinations: a comparative analysisD. S. Bogatyreva0D. A. Ruban1ГОУ ВПО ЛНР «Луганский национальный университет имени Тараса Шевченко»ФГАОУ ВО «Южный федеральный университет»The formed graphical Internet-images of the Astrakhan and Lughansk regions as ecotourism destinations appear to be successful comparing to the images of Iceland and the Azores. The problem for on-line marketing of the relevant segment of tourism industry is linked to big amount of information «noise » .https://newtechology.mkgtu.ru/jour/article/view/111tourism industrymarketingdestination imagenatural resourcesecological tourism
spellingShingle D. S. Bogatyreva
D. A. Ruban
Internet-positioning of ecotourist destinations: a comparative analysis
Новые технологии
tourism industry
marketing
destination image
natural resources
ecological tourism
title Internet-positioning of ecotourist destinations: a comparative analysis
title_full Internet-positioning of ecotourist destinations: a comparative analysis
title_fullStr Internet-positioning of ecotourist destinations: a comparative analysis
title_full_unstemmed Internet-positioning of ecotourist destinations: a comparative analysis
title_short Internet-positioning of ecotourist destinations: a comparative analysis
title_sort internet positioning of ecotourist destinations a comparative analysis
topic tourism industry
marketing
destination image
natural resources
ecological tourism
url https://newtechology.mkgtu.ru/jour/article/view/111
work_keys_str_mv AT dsbogatyreva internetpositioningofecotouristdestinationsacomparativeanalysis
AT daruban internetpositioningofecotouristdestinationsacomparativeanalysis