APA (7th ed.) Citation

Sunwoo, C., Kwon, H., Kim, J. M., Lim, H., Kim, Y., Hwang, D., & Kim, J. (2025). Automated Business Decision-Making Using Generative AI in Online A/B Testing: Comparative Analysis With Human Decision-Making. IEEE.

Chicago Style (17th ed.) Citation

Sunwoo, Changhak, Hyunjin Kwon, Jong Min Kim, Ho-Hyun Lim, Yongwoo Kim, Dongwook Hwang, and Jingoo Kim. Automated Business Decision-Making Using Generative AI in Online A/B Testing: Comparative Analysis With Human Decision-Making. IEEE, 2025.

MLA (9th ed.) Citation

Sunwoo, Changhak, et al. Automated Business Decision-Making Using Generative AI in Online A/B Testing: Comparative Analysis With Human Decision-Making. IEEE, 2025.