Destination brand identity: challenges, opportunities, and future research agenda
Destination brand identity has become a crucial topic in tourism research, garnering considerable significance recently. This study aims to provide a scholarly contribution by conducting a bibliometric mapping analysis, specifically focusing on identifying areas that will significantly impact future...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2302803 |
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