Destination brand identity: challenges, opportunities, and future research agenda
Destination brand identity has become a crucial topic in tourism research, garnering considerable significance recently. This study aims to provide a scholarly contribution by conducting a bibliometric mapping analysis, specifically focusing on identifying areas that will significantly impact future...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2302803 |
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| author | Manuel Escobar-Farfán Amparo Cervera-Taulet Walesska Schlesinger |
| author_facet | Manuel Escobar-Farfán Amparo Cervera-Taulet Walesska Schlesinger |
| author_sort | Manuel Escobar-Farfán |
| collection | DOAJ |
| description | Destination brand identity has become a crucial topic in tourism research, garnering considerable significance recently. This study aims to provide a scholarly contribution by conducting a bibliometric mapping analysis, specifically focusing on identifying areas that will significantly impact future research. The research uses SciMAT software to structure various topics into clusters based on their similarities and scientifically map them. The data sample comprises 295 papers published in the SCOPUS database between 1995 and 2022. The findings show the evolutionary structure of pertinent domains. The analysis identified eight main themes and proposed a research agenda to guide future lines of research: (a) tourist destination, (b) communications and digital technologies, (c) co-creation; (d) place branding, (e) cultural identity, (f) sustainable destination, (g) dimensionality, and (h) destination satisfaction. This article is a pioneering document in mapping this field of research, as it identifies relevant areas and sub-areas for current and future research. As a result, this article should be considered a guide for tourism and hospitality researchers. |
| format | Article |
| id | doaj-art-a831d323e07f4154a8f6ef0c6fddd2f5 |
| institution | Matheson Library |
| issn | 2331-1886 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj-art-a831d323e07f4154a8f6ef0c6fddd2f52025-07-01T17:33:02ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2024.2302803Destination brand identity: challenges, opportunities, and future research agendaManuel Escobar-Farfán0Amparo Cervera-Taulet1Walesska Schlesinger2Department of Administration, Faculty of Administration and Economics, University of Santiago of Chile, Santiago, ChileInstitute of International Economy, University of Valencia, Valencia, SpainInstitute of International Economy, University of Valencia, Valencia, SpainDestination brand identity has become a crucial topic in tourism research, garnering considerable significance recently. This study aims to provide a scholarly contribution by conducting a bibliometric mapping analysis, specifically focusing on identifying areas that will significantly impact future research. The research uses SciMAT software to structure various topics into clusters based on their similarities and scientifically map them. The data sample comprises 295 papers published in the SCOPUS database between 1995 and 2022. The findings show the evolutionary structure of pertinent domains. The analysis identified eight main themes and proposed a research agenda to guide future lines of research: (a) tourist destination, (b) communications and digital technologies, (c) co-creation; (d) place branding, (e) cultural identity, (f) sustainable destination, (g) dimensionality, and (h) destination satisfaction. This article is a pioneering document in mapping this field of research, as it identifies relevant areas and sub-areas for current and future research. As a result, this article should be considered a guide for tourism and hospitality researchers.https://www.tandfonline.com/doi/10.1080/23311886.2024.2302803Brand identitydestination brandingrelational analysisscience mappingresearch trendsfuture research agenda |
| spellingShingle | Manuel Escobar-Farfán Amparo Cervera-Taulet Walesska Schlesinger Destination brand identity: challenges, opportunities, and future research agenda Cogent Social Sciences Brand identity destination branding relational analysis science mapping research trends future research agenda |
| title | Destination brand identity: challenges, opportunities, and future research agenda |
| title_full | Destination brand identity: challenges, opportunities, and future research agenda |
| title_fullStr | Destination brand identity: challenges, opportunities, and future research agenda |
| title_full_unstemmed | Destination brand identity: challenges, opportunities, and future research agenda |
| title_short | Destination brand identity: challenges, opportunities, and future research agenda |
| title_sort | destination brand identity challenges opportunities and future research agenda |
| topic | Brand identity destination branding relational analysis science mapping research trends future research agenda |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2024.2302803 |
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