Exploring LGBTQ+ marketing authenticity: A qualitative entity-referent correspondence study
Orientation: This research contributes a novel methodological approach by examining LGBTQ+ marketing authenticity through the lens of a psychological theory. Research purpose: This research employs the entity-referent correspondence framework to evaluate alignment between marketing representation...
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2025-07-01
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| Series: | Acta Commercii |
| Subjects: | |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/1440 |
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