The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase Intention
Environmental concerns and convenience in buying decisions are all significant aspects of influencing consumer purchasing decisions in the modern period. Hence, they must be addressed in fundamental marketing techniques. This Study sought to explain the direct influence of environmental concerns, co...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Semarang
2025-03-01
|
| Series: | Management Analysis Journal |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/journals/maj/article/view/15610 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1839632901618008064 |
|---|---|
| author | Alexander Zebua Rosdiana Sijabat |
| author_facet | Alexander Zebua Rosdiana Sijabat |
| author_sort | Alexander Zebua |
| collection | DOAJ |
| description | Environmental concerns and convenience in buying decisions are all significant aspects of influencing consumer purchasing decisions in the modern period. Hence, they must be addressed in fundamental marketing techniques. This Study sought to explain the direct influence of environmental concerns, convenience, trust, and purchase intention as mediating variables in the purchasing decision. The respondents in this study are SaladStop customers in Jakarta. This study's sample size is 160 respondents, selected using a purposive sampling technique and a Likert scale questionnaire using SmartPLS. This study's limitation is the quantity of sample only 160 respondents with only customers that ever consumed the product SaladStop. The study confirms that environmental concern, convenience, and trust have a positive and significant impact on purchase intention, and purchase intention has a positive and significant as mediating effect of trust on purchase decision. |
| format | Article |
| id | doaj-art-a74c885ecff14bcea7587dced0717b64 |
| institution | Matheson Library |
| issn | 2252-6552 2502-1451 |
| language | Indonesian |
| publishDate | 2025-03-01 |
| publisher | Universitas Negeri Semarang |
| record_format | Article |
| series | Management Analysis Journal |
| spelling | doaj-art-a74c885ecff14bcea7587dced0717b642025-07-11T08:51:03ZindUniversitas Negeri SemarangManagement Analysis Journal2252-65522502-14512025-03-0114112513910.15294/maj.v14i1.1561015635The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase IntentionAlexander Zebua0Rosdiana Sijabat1Universitas Pelita HarapanUniversitas Katolik Indonesia Atma JayaEnvironmental concerns and convenience in buying decisions are all significant aspects of influencing consumer purchasing decisions in the modern period. Hence, they must be addressed in fundamental marketing techniques. This Study sought to explain the direct influence of environmental concerns, convenience, trust, and purchase intention as mediating variables in the purchasing decision. The respondents in this study are SaladStop customers in Jakarta. This study's sample size is 160 respondents, selected using a purposive sampling technique and a Likert scale questionnaire using SmartPLS. This study's limitation is the quantity of sample only 160 respondents with only customers that ever consumed the product SaladStop. The study confirms that environmental concern, convenience, and trust have a positive and significant impact on purchase intention, and purchase intention has a positive and significant as mediating effect of trust on purchase decision.https://journal.unnes.ac.id/journals/maj/article/view/15610environmental concernconveniencetrustpurchase intentionpurchase decision |
| spellingShingle | Alexander Zebua Rosdiana Sijabat The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase Intention Management Analysis Journal environmental concern convenience trust purchase intention purchase decision |
| title | The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase Intention |
| title_full | The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase Intention |
| title_fullStr | The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase Intention |
| title_full_unstemmed | The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase Intention |
| title_short | The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase Intention |
| title_sort | influence of environmental concern convenience and trust on purchase decision mediating role of purchase intention |
| topic | environmental concern convenience trust purchase intention purchase decision |
| url | https://journal.unnes.ac.id/journals/maj/article/view/15610 |
| work_keys_str_mv | AT alexanderzebua theinfluenceofenvironmentalconcernconvenienceandtrustonpurchasedecisionmediatingroleofpurchaseintention AT rosdianasijabat theinfluenceofenvironmentalconcernconvenienceandtrustonpurchasedecisionmediatingroleofpurchaseintention AT alexanderzebua influenceofenvironmentalconcernconvenienceandtrustonpurchasedecisionmediatingroleofpurchaseintention AT rosdianasijabat influenceofenvironmentalconcernconvenienceandtrustonpurchasedecisionmediatingroleofpurchaseintention |