THE POTENTIAL OF THE SPICE ROUTE AS AN INSTRUMENT OF NATION BRANDING AND PROMOTION FOR INDONESIA: A SWOT ANALYSIS
Indonesia's Spice Route, historically a vital trade network, is now being strategically leveraged for nation branding, cultural diplomacy, and economic promotion. This study employs a SWOT analysis to evaluate Indonesia's strengths, weaknesses, opportunities, and threats in revitalizing t...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
universitas jenderal achmad yani
2025-06-01
|
| Series: | Dinamika Global |
| Subjects: | |
| Online Access: | https://ejournal.fisip.unjani.ac.id/index.php/jurnal-dinamika-global/article/view/3348 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|