The Power of Culture in Building Trust and Loyalty: A Lesson Learned from COVID-19 Pandemic in Bali's Hotel Industry

The COVID-19 pandemic severely impacted Bali's tourism sector, with international tourism declining by 99% in 2021 due to travel restrictions. Despite the dire circumstances, the hotel industry in Bali is recovering quickly. This study examines the effects of COVID-19 on organizational trust an...

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Bibliographic Details
Main Authors: Irene Hanna H. Sihombing, Diena Mutiara Lemy, Rudy Pramono
Format: Article
Language:English
Published: Universitas Udayana 2025-08-01
Series:Jurnal Kajian Bali (Journal of Bali Studies)
Subjects:
Online Access:https://ejournal1.unud.ac.id/index.php/kajianbali/article/view/1291
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