THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL

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THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL

The article discusses the distinctive characteristics of open and closed models of functioning of the innovation sphere. Justified the use of interaction marketing approach to relationship management of innovation sphere. Two sets of marketing functions - network and process for the effective functi...

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Bibliographic Details
Main Author:	Julia P. Kulikova
Format:	Article
Language:	Russian
Published:	Plekhanov Russian University of Economics 2016-08-01
Series:	Статистика и экономика
Subjects:	инновационная сфера модель открытых инноваций инновационные сети маркетинг взаи модействия маркетинговые функции innovation sphere open-innovation model innovation networks marketing interaction
Online Access:	https://statecon.rea.ru/jour/article/view/604
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