Cluster analysis of marketing communication
The article discusses the study of motives of consumer behavior on the market of information services; methods of collection of marketing information and its analysis; the role and methods of cluster analysis.
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/5 |
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