Discovering Miss Puff: a new method of communication in China

In recent years animation has been considered of one of the pillars ofthe creative industry by the Chinese government. For this reason both the central and local government has been investing and supporting this sector, effectively becoming the first manufacturer. In parallel with the industrial pro...

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Main Author: Vincenzo De Masi
Format: Article
Language:English
Published: Ludovika University Press 2013-01-01
Series:KOME: An International Journal of Pure Communication Inquiry
Subjects:
Online Access:http://komejournal.com/files/4miss%20puff.pdf
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author Vincenzo De Masi
author_facet Vincenzo De Masi
author_sort Vincenzo De Masi
collection DOAJ
description In recent years animation has been considered of one of the pillars ofthe creative industry by the Chinese government. For this reason both the central and local government has been investing and supporting this sector, effectively becoming the first manufacturer. In parallel with the industrial production there is another kind of production, totally independent, that tries to find its audience on theInternet, creating many interesting animations absolutely different from the traditional ones. This study will attempt to explain one of these famous animations using the case study approach and it will focus on one of the most representative products of these years, that is Miss Puff. The Director of this animation is Pi San who is considered, in China, both the master of animation created with Flash and a revolutionary, because of his innovative ideas. This article is based on an interview to the Director Pi San. The interview wasconducted in the study Hutoon of Beijing in July 2012.
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publishDate 2013-01-01
publisher Ludovika University Press
record_format Article
series KOME: An International Journal of Pure Communication Inquiry
spelling doaj-art-a194e6fd62a5411d90dde2b0c6a76d6f2025-08-02T15:29:37ZengLudovika University PressKOME: An International Journal of Pure Communication Inquiry2063-73302013-01-01124454Discovering Miss Puff: a new method of communication in ChinaVincenzo De MasiIn recent years animation has been considered of one of the pillars ofthe creative industry by the Chinese government. For this reason both the central and local government has been investing and supporting this sector, effectively becoming the first manufacturer. In parallel with the industrial production there is another kind of production, totally independent, that tries to find its audience on theInternet, creating many interesting animations absolutely different from the traditional ones. This study will attempt to explain one of these famous animations using the case study approach and it will focus on one of the most representative products of these years, that is Miss Puff. The Director of this animation is Pi San who is considered, in China, both the master of animation created with Flash and a revolutionary, because of his innovative ideas. This article is based on an interview to the Director Pi San. The interview wasconducted in the study Hutoon of Beijing in July 2012.http://komejournal.com/files/4miss%20puff.pdfChinese animationMiss PuffSoft powerFlashYoukuBaidu
spellingShingle Vincenzo De Masi
Discovering Miss Puff: a new method of communication in China
KOME: An International Journal of Pure Communication Inquiry
Chinese animation
Miss Puff
Soft power
Flash
Youku
Baidu
title Discovering Miss Puff: a new method of communication in China
title_full Discovering Miss Puff: a new method of communication in China
title_fullStr Discovering Miss Puff: a new method of communication in China
title_full_unstemmed Discovering Miss Puff: a new method of communication in China
title_short Discovering Miss Puff: a new method of communication in China
title_sort discovering miss puff a new method of communication in china
topic Chinese animation
Miss Puff
Soft power
Flash
Youku
Baidu
url http://komejournal.com/files/4miss%20puff.pdf
work_keys_str_mv AT vincenzodemasi discoveringmisspuffanewmethodofcommunicationinchina