How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature review

How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature review

Application of Artificial Intelligence (AI) in the Drinks & Beverages (D&B) industry is becoming increasingly important for the competitiveness of companies in the sector. AI application for Marketing 5.0 in the D&B industry is of growing interest to both researchers and companies. A...

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Bibliographic Details
Main Authors: Pietro Chinnici, Simona Bacarella, Stefania Chironi, Vincenzo Naselli, Marzia Ingrassia
Format: Article
Language:English
Published: Elsevier 2025-12-01
Series:Future Foods
Subjects:
Beverage consumer
Beverage marketing
Beverage technologies
Marketing innovation
AI marketing
Food quality
Online Access:http://www.sciencedirect.com/science/article/pii/S2666833525001637
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