Influencing E-commerce Performance in European Transition Economies: An Urgent Call for Digital Marketing
This study investigates the influence of digital marketing techniques on e-commerce businesses’ performance in Albania’s transition economy.
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2025-06-01
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| Series: | Business Systems Research |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/bsrj-2025-0013 |
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