HE ROLE AND FUNCTIONS OF THE MEDIA IN MODERN SOCIETY
The article analyzes how the formation of modern society is determined by the functioning of various institutions: political, social, economic and others. It is concluded that such a social institution as the media plays a significant role among them. The media, acting as an aggregate body of public...
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| Format: | Article |
| Language: | Russian |
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North-Caucasus Federal University
2023-01-01
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| Series: | Современная наука и инновации |
| Subjects: | |
| Online Access: | https://msi.elpub.ru/jour/article/view/1435 |
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| author | M. Кh. Alkhazova L. B. Ezdekova |
| author_facet | M. Кh. Alkhazova L. B. Ezdekova |
| author_sort | M. Кh. Alkhazova |
| collection | DOAJ |
| description | The article analyzes how the formation of modern society is determined by the functioning of various institutions: political, social, economic and others. It is concluded that such a social institution as the media plays a significant role among them. The media, acting as an aggregate body of public transmission of information, broadcast certain content that is systematically distributed to a mass heterogeneous audience. As a result, the media have the opportunity to influence the opinion and target attitudes of mass consciousness, regulate people's behavior, develop certain assessments and value orientations in society. We are talking about a social media institute (QMS, mass media), which, with the help of the Internet, television, print media, cinema, etc., produce and bring messages to a mass audience. This message of the media will be called communicative, the initial function of the media, which is responsible for establishing communication between the producer of information (television, journalist, blogger, etc.) and the mass audience absorbing this information. |
| format | Article |
| id | doaj-art-a04c8eb739f547d2873ccd9d576d93c8 |
| institution | Matheson Library |
| issn | 2307-910X |
| language | Russian |
| publishDate | 2023-01-01 |
| publisher | North-Caucasus Federal University |
| record_format | Article |
| series | Современная наука и инновации |
| spelling | doaj-art-a04c8eb739f547d2873ccd9d576d93c82025-08-03T13:08:16ZrusNorth-Caucasus Federal UniversityСовременная наука и инновации2307-910X2023-01-010225125710.37493/2307-910X.2022.2.251433HE ROLE AND FUNCTIONS OF THE MEDIA IN MODERN SOCIETYM. Кh. Alkhazova0L. B. Ezdekova1Institute of International Relations, Pyatigorsk State UniversityInstitute of International Relations, Pyatigorsk State UniversityThe article analyzes how the formation of modern society is determined by the functioning of various institutions: political, social, economic and others. It is concluded that such a social institution as the media plays a significant role among them. The media, acting as an aggregate body of public transmission of information, broadcast certain content that is systematically distributed to a mass heterogeneous audience. As a result, the media have the opportunity to influence the opinion and target attitudes of mass consciousness, regulate people's behavior, develop certain assessments and value orientations in society. We are talking about a social media institute (QMS, mass media), which, with the help of the Internet, television, print media, cinema, etc., produce and bring messages to a mass audience. This message of the media will be called communicative, the initial function of the media, which is responsible for establishing communication between the producer of information (television, journalist, blogger, etc.) and the mass audience absorbing this information.https://msi.elpub.ru/jour/article/view/1435mediaqmsmass mediamedia functionsideological function of the mediainformative function of the mediaeducational function of the mediaentertainment function of the mediacognitive function of the media |
| spellingShingle | M. Кh. Alkhazova L. B. Ezdekova HE ROLE AND FUNCTIONS OF THE MEDIA IN MODERN SOCIETY Современная наука и инновации media qms mass media media functions ideological function of the media informative function of the media educational function of the media entertainment function of the media cognitive function of the media |
| title | HE ROLE AND FUNCTIONS OF THE MEDIA IN MODERN SOCIETY |
| title_full | HE ROLE AND FUNCTIONS OF THE MEDIA IN MODERN SOCIETY |
| title_fullStr | HE ROLE AND FUNCTIONS OF THE MEDIA IN MODERN SOCIETY |
| title_full_unstemmed | HE ROLE AND FUNCTIONS OF THE MEDIA IN MODERN SOCIETY |
| title_short | HE ROLE AND FUNCTIONS OF THE MEDIA IN MODERN SOCIETY |
| title_sort | he role and functions of the media in modern society |
| topic | media qms mass media media functions ideological function of the media informative function of the media educational function of the media entertainment function of the media cognitive function of the media |
| url | https://msi.elpub.ru/jour/article/view/1435 |
| work_keys_str_mv | AT mkhalkhazova heroleandfunctionsofthemediainmodernsociety AT lbezdekova heroleandfunctionsofthemediainmodernsociety |