HE ROLE AND FUNCTIONS OF THE MEDIA IN MODERN SOCIETY
The article analyzes how the formation of modern society is determined by the functioning of various institutions: political, social, economic and others. It is concluded that such a social institution as the media plays a significant role among them. The media, acting as an aggregate body of public...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
North-Caucasus Federal University
2023-01-01
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| Series: | Современная наука и инновации |
| Subjects: | |
| Online Access: | https://msi.elpub.ru/jour/article/view/1435 |
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| Summary: | The article analyzes how the formation of modern society is determined by the functioning of various institutions: political, social, economic and others. It is concluded that such a social institution as the media plays a significant role among them. The media, acting as an aggregate body of public transmission of information, broadcast certain content that is systematically distributed to a mass heterogeneous audience. As a result, the media have the opportunity to influence the opinion and target attitudes of mass consciousness, regulate people's behavior, develop certain assessments and value orientations in society. We are talking about a social media institute (QMS, mass media), which, with the help of the Internet, television, print media, cinema, etc., produce and bring messages to a mass audience. This message of the media will be called communicative, the initial function of the media, which is responsible for establishing communication between the producer of information (television, journalist, blogger, etc.) and the mass audience absorbing this information. |
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| ISSN: | 2307-910X |