Strategy for Improving Sustainability and Competitiveness of MSMEs of Seafood Processed Products at Ria Kenjeran Beach Through a Blue Economy Approach

Strategy for Improving Sustainability and Competitiveness of MSMEs of Seafood Processed Products at Ria Kenjeran Beach Through a Blue Economy Approach

Purpose: This research aims to formulate an appropriate strategy to improve business sustainability and competitiveness of MSMEs engaged in processed marine products in the Ria Kenjeran Beach area. Through a blue economy approach, this research aims to identify measures that support the efficient u...

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Bibliographic Details
Main Authors: Dedy Kunhadi, Mira Gayatri Kartika, I Gusti Ayu Sri Deviyanti
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2025-07-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
Strategy
IE Matrix
SWOT
blue economy
sustainability
competitiveness
Online Access:https://jurnal.narotama.ac.id/index.php/ijebd/article/view/3349
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