Exploring Purchase Intention in Online Influencer Marketing Campaigns Through an Integrated Model
Social media offer a digital space for people to connect with online influencers, such as bloggers, YouTubers, and Instagram celebrities. This study aims to investigate the factors affecting consumers’ purchase intention in social media-based influencer marketing context, while simultaneously reveal...
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-07-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251355184 |
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