A midsummer night’s dream: political communication during the Italian 2022 electoral campaign
By adopting a political communication perspective, this article describes the Italian electoral campaign of 2022. First, we reconstruct the coalition formation phase and discuss the issues at the center of the electoral campaign. Second, we describe the communicative macro-frames at the heart of the...
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| Format: | Article |
| Language: | English |
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Firenze University Press
2023-06-01
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| Series: | QOE-IJES |
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| Online Access: | https://oaj.fupress.net/index.php/qoe/article/view/14224 |
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| author | Arturo Bertero Gaetano Scaduto |
| author_facet | Arturo Bertero Gaetano Scaduto |
| author_sort | Arturo Bertero |
| collection | DOAJ |
| description | By adopting a political communication perspective, this article describes the Italian electoral campaign of 2022. First, we reconstruct the coalition formation phase and discuss the issues at the center of the electoral campaign. Second, we describe the communicative macro-frames at the heart of the political strategies of Italian political actors and how these macro-frames are used to campaign on more specific issues. Third, we delve into the hybrid communication strategies of Italian politicians. To do so, we integrate the analysis of legacy media, showing their enduring centrality, and that of social media. We conclude that the 2022 election was marked by many novelties, such as the unusual national summer campaign, the massive use of Instagram, and the introduction of TikTok in the parties’ communication strategies. At the same time, elements of continuity were present, such as leaders’ reliance on traditional media and the high political instability forcing the Italian political system to intense and hurried electoral campaigns.
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| format | Article |
| id | doaj-art-9f28a93b21f84ee986a15adf6397c7f9 |
| institution | Matheson Library |
| issn | 0392-6753 2724-4679 |
| language | English |
| publishDate | 2023-06-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | QOE-IJES |
| spelling | doaj-art-9f28a93b21f84ee986a15adf6397c7f92025-07-18T12:53:55ZengFirenze University PressQOE-IJES0392-67532724-46792023-06-0186110.36253/qoe-14224A midsummer night’s dream: political communication during the Italian 2022 electoral campaignArturo Bertero0Gaetano Scaduto1University of MilanUniversity of Milan-BicoccaBy adopting a political communication perspective, this article describes the Italian electoral campaign of 2022. First, we reconstruct the coalition formation phase and discuss the issues at the center of the electoral campaign. Second, we describe the communicative macro-frames at the heart of the political strategies of Italian political actors and how these macro-frames are used to campaign on more specific issues. Third, we delve into the hybrid communication strategies of Italian politicians. To do so, we integrate the analysis of legacy media, showing their enduring centrality, and that of social media. We conclude that the 2022 election was marked by many novelties, such as the unusual national summer campaign, the massive use of Instagram, and the introduction of TikTok in the parties’ communication strategies. At the same time, elements of continuity were present, such as leaders’ reliance on traditional media and the high political instability forcing the Italian political system to intense and hurried electoral campaigns. https://oaj.fupress.net/index.php/qoe/article/view/14224Italian ElectionsPolitical CommunicationSocial MediaLegacy MediaElectoral Campaign |
| spellingShingle | Arturo Bertero Gaetano Scaduto A midsummer night’s dream: political communication during the Italian 2022 electoral campaign QOE-IJES Italian Elections Political Communication Social Media Legacy Media Electoral Campaign |
| title | A midsummer night’s dream: political communication during the Italian 2022 electoral campaign |
| title_full | A midsummer night’s dream: political communication during the Italian 2022 electoral campaign |
| title_fullStr | A midsummer night’s dream: political communication during the Italian 2022 electoral campaign |
| title_full_unstemmed | A midsummer night’s dream: political communication during the Italian 2022 electoral campaign |
| title_short | A midsummer night’s dream: political communication during the Italian 2022 electoral campaign |
| title_sort | midsummer night s dream political communication during the italian 2022 electoral campaign |
| topic | Italian Elections Political Communication Social Media Legacy Media Electoral Campaign |
| url | https://oaj.fupress.net/index.php/qoe/article/view/14224 |
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