Consumers’ Attitudes Toward Domestic Leisure Tourism: The Case of Bulgaria
The present paper aims to analyze consumers’ attitudes to domestic leisure tourism, considering essential factors that affect consumer travel choices and experiences. The focus is on the attitudes to the main advantages and disadvantages of domestic leisure tourism in Bulgaria. The research is based...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-06-01
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| Series: | Tourism and Hospitality |
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| Online Access: | https://www.mdpi.com/2673-5768/6/2/108 |
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| author | Desislava Varadzhakova Alexander Naydenov |
| author_facet | Desislava Varadzhakova Alexander Naydenov |
| author_sort | Desislava Varadzhakova |
| collection | DOAJ |
| description | The present paper aims to analyze consumers’ attitudes to domestic leisure tourism, considering essential factors that affect consumer travel choices and experiences. The focus is on the attitudes to the main advantages and disadvantages of domestic leisure tourism in Bulgaria. The research is based on the outcomes of a nationally representative survey among 1003 respondents aged over 18. The results are interpreted using the Fishbein multi-attribute model. The results reveal that the customers’ attitudes toward the advantages of the Bulgarian winter (ski) and summer (sea) domestic leisure tourism are relatively higher compared to the midpoint of the interval and to their highest point. Although the score for summer domestic leisure tourism is slightly lower than that of winter tourism, Bulgarian consumers appear to be more dissatisfied with the advantages of summer (sea) domestic leisure tourism. The dissatisfaction is not only greater compared to the midpoint of the scale but also in comparison to the disadvantages associated with winter domestic leisure tourism. Overall, Bulgarian consumers are more attracted to the positive aspects of domestic winter leisure tourism and more concerned about the negative aspects of summer tourism. |
| format | Article |
| id | doaj-art-9cae0b022e574181be74a9a22a3c38a0 |
| institution | Matheson Library |
| issn | 2673-5768 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Tourism and Hospitality |
| spelling | doaj-art-9cae0b022e574181be74a9a22a3c38a02025-06-25T14:28:44ZengMDPI AGTourism and Hospitality2673-57682025-06-016210810.3390/tourhosp6020108Consumers’ Attitudes Toward Domestic Leisure Tourism: The Case of BulgariaDesislava Varadzhakova0Alexander Naydenov1Economic and Social Geography Division, Geography Department, National Institute of Geophysics, Geodesy and Geography at Bulgarian Academy of Sciences, 1113 Sofia, BulgariaFaculty of Applied Informatics and Statistics, University of National and World Economy, 1700 Sofia, BulgariaThe present paper aims to analyze consumers’ attitudes to domestic leisure tourism, considering essential factors that affect consumer travel choices and experiences. The focus is on the attitudes to the main advantages and disadvantages of domestic leisure tourism in Bulgaria. The research is based on the outcomes of a nationally representative survey among 1003 respondents aged over 18. The results are interpreted using the Fishbein multi-attribute model. The results reveal that the customers’ attitudes toward the advantages of the Bulgarian winter (ski) and summer (sea) domestic leisure tourism are relatively higher compared to the midpoint of the interval and to their highest point. Although the score for summer domestic leisure tourism is slightly lower than that of winter tourism, Bulgarian consumers appear to be more dissatisfied with the advantages of summer (sea) domestic leisure tourism. The dissatisfaction is not only greater compared to the midpoint of the scale but also in comparison to the disadvantages associated with winter domestic leisure tourism. Overall, Bulgarian consumers are more attracted to the positive aspects of domestic winter leisure tourism and more concerned about the negative aspects of summer tourism.https://www.mdpi.com/2673-5768/6/2/108Fishbeinmulti-attribute modeltourism destinationdestination imagetourism impactsBulgaria |
| spellingShingle | Desislava Varadzhakova Alexander Naydenov Consumers’ Attitudes Toward Domestic Leisure Tourism: The Case of Bulgaria Tourism and Hospitality Fishbein multi-attribute model tourism destination destination image tourism impacts Bulgaria |
| title | Consumers’ Attitudes Toward Domestic Leisure Tourism: The Case of Bulgaria |
| title_full | Consumers’ Attitudes Toward Domestic Leisure Tourism: The Case of Bulgaria |
| title_fullStr | Consumers’ Attitudes Toward Domestic Leisure Tourism: The Case of Bulgaria |
| title_full_unstemmed | Consumers’ Attitudes Toward Domestic Leisure Tourism: The Case of Bulgaria |
| title_short | Consumers’ Attitudes Toward Domestic Leisure Tourism: The Case of Bulgaria |
| title_sort | consumers attitudes toward domestic leisure tourism the case of bulgaria |
| topic | Fishbein multi-attribute model tourism destination destination image tourism impacts Bulgaria |
| url | https://www.mdpi.com/2673-5768/6/2/108 |
| work_keys_str_mv | AT desislavavaradzhakova consumersattitudestowarddomesticleisuretourismthecaseofbulgaria AT alexandernaydenov consumersattitudestowarddomesticleisuretourismthecaseofbulgaria |