The Fetishized Identity Economy: Persona Capital, Staged Class, Platform Capitalism on Short-Video Platforms
The rise of short-video platforms has transformed identity into a hyper-commodified asset, merging performative self-presentation with algorithmic governance. This article introduces the fetishized identity economy (FIE), a theoretical framework that reinterprets Marxian commodity fetishism, Bourdie...
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-07-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251353752 |
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