Assessing the impact of social media on farmers’ income: evidence from Punjab, Pakistan

Assessing the impact of social media on farmers’ income: evidence from Punjab, Pakistan

Increasing farmers’ income and ensuring food security remain significant challenges in Pakistan’s agricultural sector. Social media adoption offers new opportunities for knowledge sharing, market access, and productivity gains; however, its impact on agricultural income remains underexplored. This s...

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Bibliographic Details
Main Authors: Amir Hamza, Dai Yonghong, Ihsan Ullah, Nawab Khan
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Sustainable Food Systems
Subjects:
social media usage
farmers’ income
endogenous switching regression model
mediation effect
food production
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2025.1555584/full
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