APA (7th ed.) Citation

Chen, C., Lin, Y., Yeh, T., Chou, Y., & Yeh, T. (2025). Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. Public Library of Science (PLoS).

Chicago Style (17th ed.) Citation

Chen, Chen-Yueh, Yi-Hsiu Lin, Tzu-Yun Yeh, Ya-Lun Chou, and Tsu-Lin Yeh. Social Media Influencer or Traditional Celebrity? Moderational Analysis on the Relationship Between Endorser Type and Endorsement Effectiveness. Public Library of Science (PLoS), 2025.

MLA (9th ed.) Citation

Chen, Chen-Yueh, et al. Social Media Influencer or Traditional Celebrity? Moderational Analysis on the Relationship Between Endorser Type and Endorsement Effectiveness. Public Library of Science (PLoS), 2025.