Video recruitment as a tool for building an attractive employer brand – the perspective of Generation Z
The rapid development of digital technologies is revolutionizing not only the way we work, but also how we look for work. Recruitment and selection processes, once based on traditional methods, are undergoing dynamic changes, becoming increasingly virtual. This is particularly evident in the contex...
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| Format: | Article |
| Language: | English |
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University of Applied Sciences in Bielsko-Biała
2025-06-01
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| Series: | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
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| Online Access: | https://asej.eu/index.php/asej/article/view/885 |
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| _version_ | 1839601564177661952 |
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| author | Arkadiusz Gryko |
| author_facet | Arkadiusz Gryko |
| author_sort | Arkadiusz Gryko |
| collection | DOAJ |
| description |
The rapid development of digital technologies is revolutionizing not only the way we work, but also how we look for work. Recruitment and selection processes, once based on traditional methods, are undergoing dynamic changes, becoming increasingly virtual. This is particularly evident in the context of Generation Z, which is entering the labor market in an era of digital dominance. This article aims to analyze the impact of video recruitment on employer branding in the context of the expectations and experiences of Generation Z. To this end, desk research and quantitative research were conducted on a deliberately selected group (n=192) of representatives of this generation who have recruitment experience. The results of the study show that the form of communication in the recruitment process influences not only the subjective feelings of candidates about the recruitment itself, but also the way they interpret the attitude of a potential employer and the characteristics they attribute to them, which has implications for the employer's image. The way candidates perceive an employer's brand depends both on their individual characteristics and recruitment experiences, as well as their expectations of the employer.
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| format | Article |
| id | doaj-art-9b4be34a1cfa4f39b5b8261f19bc3bb0 |
| institution | Matheson Library |
| issn | 2543-9103 2543-411X |
| language | English |
| publishDate | 2025-06-01 |
| publisher | University of Applied Sciences in Bielsko-Biała |
| record_format | Article |
| series | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
| spelling | doaj-art-9b4be34a1cfa4f39b5b8261f19bc3bb02025-08-02T10:04:55ZengUniversity of Applied Sciences in Bielsko-BiałaZeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej2543-91032543-411X2025-06-0129210.19192/wsfip.sj2.2025.13Video recruitment as a tool for building an attractive employer brand – the perspective of Generation ZArkadiusz Gryko0Pomeranian University The rapid development of digital technologies is revolutionizing not only the way we work, but also how we look for work. Recruitment and selection processes, once based on traditional methods, are undergoing dynamic changes, becoming increasingly virtual. This is particularly evident in the context of Generation Z, which is entering the labor market in an era of digital dominance. This article aims to analyze the impact of video recruitment on employer branding in the context of the expectations and experiences of Generation Z. To this end, desk research and quantitative research were conducted on a deliberately selected group (n=192) of representatives of this generation who have recruitment experience. The results of the study show that the form of communication in the recruitment process influences not only the subjective feelings of candidates about the recruitment itself, but also the way they interpret the attitude of a potential employer and the characteristics they attribute to them, which has implications for the employer's image. The way candidates perceive an employer's brand depends both on their individual characteristics and recruitment experiences, as well as their expectations of the employer. https://asej.eu/index.php/asej/article/view/885video recruitmentgeneration Zcandidate experienceemployer branding, |
| spellingShingle | Arkadiusz Gryko Video recruitment as a tool for building an attractive employer brand – the perspective of Generation Z Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej video recruitment generation Z candidate experience employer branding, |
| title | Video recruitment as a tool for building an attractive employer brand – the perspective of Generation Z |
| title_full | Video recruitment as a tool for building an attractive employer brand – the perspective of Generation Z |
| title_fullStr | Video recruitment as a tool for building an attractive employer brand – the perspective of Generation Z |
| title_full_unstemmed | Video recruitment as a tool for building an attractive employer brand – the perspective of Generation Z |
| title_short | Video recruitment as a tool for building an attractive employer brand – the perspective of Generation Z |
| title_sort | video recruitment as a tool for building an attractive employer brand the perspective of generation z |
| topic | video recruitment generation Z candidate experience employer branding, |
| url | https://asej.eu/index.php/asej/article/view/885 |
| work_keys_str_mv | AT arkadiuszgryko videorecruitmentasatoolforbuildinganattractiveemployerbrandtheperspectiveofgenerationz |