Heo, H., & Lee, S. (2025). Consumer Information-Seeking and Cross-Media Campaigns: An Interactive Marketing Perspective on Multi-Platform Strategies and Attitudes Toward Innovative Products. MDPI AG.
Chicago Style (17th ed.) CitationHeo, Hyunkoo, and Sinae Lee. Consumer Information-Seeking and Cross-Media Campaigns: An Interactive Marketing Perspective on Multi-Platform Strategies and Attitudes Toward Innovative Products. MDPI AG, 2025.
MLA (9th ed.) CitationHeo, Hyunkoo, and Sinae Lee. Consumer Information-Seeking and Cross-Media Campaigns: An Interactive Marketing Perspective on Multi-Platform Strategies and Attitudes Toward Innovative Products. MDPI AG, 2025.
Warning: These citations may not always be 100% accurate.