Attitude of Business Students towards E-Commerce: A Case Study
This case study assesses the attitude of business students towards e-commerce subject offered in business schools comparing it with different other business subjects such as marketing, human resource, f inance, and supply chain etc. It discusses the emerging trends of e-commerce globally and its im...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2017-06-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/352 |
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| Summary: | This case study assesses the attitude of business students towards e-commerce subject offered in business schools comparing it with different other business subjects such as marketing, human resource, f inance, and supply chain etc. It discusses the
emerging trends of e-commerce globally and its impact on Pakistan exploring the trends of e-commerce in Pakistan as well as the role of business schools in capitalising the industry of e-commerce by introducing e-commerce as a subject in their curriculum. The present case study identif ied the inclination of business students towards business studies and their ignorance of the emerging f ield of e-commerce as a subject study. It utilised survey questionnaire technique to gather data from 100 MBA students from f ive different business schools having basic knowledge about e-commerce. The f indings of the study, tabulated through the graphical presentation, highlighted the unawareness of the business students regarding the benefits of the emerging industry of e-commerce
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| ISSN: | 2520-4475 2521-9359 |