Food digital marketing on social media: trends and strategies of Brazil’s leading meal delivery app

Food digital marketing on social media: trends and strategies of Brazil’s leading meal delivery app

ObjectiveTo analyze digital marketing trends of Brazil’s leading meal delivery application (MDA) company on Facebook (FB) and Instagram (IG) from 2011 to 2022.MethodsThis exploratory, longitudinal, and mixed-methods study examined a 10% sample of all posts published by this company during the study...

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Bibliographic Details
Main Authors: Paloma Aparecida Anastacio Barros, Juliana de Paula Matos, Michele Bittencourt Rodrigues, Renata Júlia da Costa, Paula Martins Horta
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Nutrition
Subjects:
social media
marketing
mobile applications
processed food
advertisement
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2025.1620348/full
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