Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe Camellia
This research was conducted to address the decline in revenue and profit experienced by Cafe Camellia due to decreased consumer purchasing power and increasing market competition. The study focuses on strategies to enhance business performance through product innovation, interior design improvement,...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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UNIVERSITAS PENDIDIKAN NASIONAL
2025-06-01
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| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://journal.undiknas.ac.id/index.php/manajemen/article/view/6780 |
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| author | Ida Ayu Gede Wiwik Purnamayanti Ketut Gede Sri Diwya Ida Bagus Ketut Surya Arnawa Made Vera Kristanti Dewi |
| author_facet | Ida Ayu Gede Wiwik Purnamayanti Ketut Gede Sri Diwya Ida Bagus Ketut Surya Arnawa Made Vera Kristanti Dewi |
| author_sort | Ida Ayu Gede Wiwik Purnamayanti |
| collection | DOAJ |
| description | This research was conducted to address the decline in revenue and profit experienced by Cafe Camellia due to decreased consumer purchasing power and increasing market competition. The study focuses on strategies to enhance business performance through product innovation, interior design improvement, and human resource management development. The research problems include identifying effective strategies to boost revenue and profit, as well as examining how the implementation of product innovation, attractive interior design, and sound HR management can improve customer satisfaction while reducing employee turnover. A mixed-methods approach was employed, combining qualitative and quantitative methods through SWOT analysis, the application of Blue Ocean Strategy, and the Design Thinking process to generate innovative and market-relevant solutions. The findings indicate that a strategic combination of customer-oriented product innovation, improvements in café layout and atmosphere, and more professional, development-focused human resource management significantly enhances customer loyalty and workforce stability, thereby contributing to increased revenue and profitability for Cafe Camellia. In conclusion, the synergy between product innovation, interior design, and human resource management serves as a key factor in addressing current business challenges and forms a strategic foundation for the future management of Cafe Camellia. |
| format | Article |
| id | doaj-art-8ec9e9ca7dfa43bab33a24f7de0e378e |
| institution | Matheson Library |
| issn | 2528-2077 2528-1208 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | UNIVERSITAS PENDIDIKAN NASIONAL |
| record_format | Article |
| series | Jurnal Ilmiah Manajemen dan Bisnis |
| spelling | doaj-art-8ec9e9ca7dfa43bab33a24f7de0e378e2025-07-16T06:22:02ZengUNIVERSITAS PENDIDIKAN NASIONALJurnal Ilmiah Manajemen dan Bisnis2528-20772528-12082025-06-0110111111610.38043/jimb.v10i1.67806042Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe CamelliaIda Ayu Gede Wiwik Purnamayanti0Ketut Gede Sri Diwya1Ida Bagus Ketut Surya Arnawa2Made Vera Kristanti Dewi3Institut Teknologi dan Bisnis STIKOM BaliUniversitas Pendidikan NasionalInstitut Teknologi dan Bisnis STIKOM BaliInstitut Teknologi dan Bisnis STIKOM BaliThis research was conducted to address the decline in revenue and profit experienced by Cafe Camellia due to decreased consumer purchasing power and increasing market competition. The study focuses on strategies to enhance business performance through product innovation, interior design improvement, and human resource management development. The research problems include identifying effective strategies to boost revenue and profit, as well as examining how the implementation of product innovation, attractive interior design, and sound HR management can improve customer satisfaction while reducing employee turnover. A mixed-methods approach was employed, combining qualitative and quantitative methods through SWOT analysis, the application of Blue Ocean Strategy, and the Design Thinking process to generate innovative and market-relevant solutions. The findings indicate that a strategic combination of customer-oriented product innovation, improvements in café layout and atmosphere, and more professional, development-focused human resource management significantly enhances customer loyalty and workforce stability, thereby contributing to increased revenue and profitability for Cafe Camellia. In conclusion, the synergy between product innovation, interior design, and human resource management serves as a key factor in addressing current business challenges and forms a strategic foundation for the future management of Cafe Camellia.https://journal.undiknas.ac.id/index.php/manajemen/article/view/6780business strategyproduct innovationinterior designcustomer satisfactioncoffee shop |
| spellingShingle | Ida Ayu Gede Wiwik Purnamayanti Ketut Gede Sri Diwya Ida Bagus Ketut Surya Arnawa Made Vera Kristanti Dewi Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe Camellia Jurnal Ilmiah Manajemen dan Bisnis business strategy product innovation interior design customer satisfaction coffee shop |
| title | Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe Camellia |
| title_full | Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe Camellia |
| title_fullStr | Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe Camellia |
| title_full_unstemmed | Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe Camellia |
| title_short | Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe Camellia |
| title_sort | optimizing the blue ocean strategy to enhance innovation customer satisfaction and business performance at cafe camellia |
| topic | business strategy product innovation interior design customer satisfaction coffee shop |
| url | https://journal.undiknas.ac.id/index.php/manajemen/article/view/6780 |
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