ENSURING THE IMPLEMENTATION OF COMMERCIALIZATION STRATEGIES FOR SATELLITE SERVICES IN THE DIGITAL ECONOMY
The article explores the mechanisms and strategies that can be applied at the initial stages of developing a satellite service for its successful market entry and consolidation. The importance of strategic planning is emphasized through the analysis of the technical and economic aspects of the se...
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| Format: | Article |
| Language: | German |
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Alfred Nobel University
2025-07-01
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| Series: | Academy Review |
| Subjects: | |
| Online Access: | https://acadrev.duan.edu.ua/images/PDF/2025/2/13.pdf |
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| _version_ | 1839624894122295296 |
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| author | Viacheslav V. Makedon Liudmyla I. Yarmolenko Tetiana V. Chumak Olena Ye. Zaporozhchenko |
| author_facet | Viacheslav V. Makedon Liudmyla I. Yarmolenko Tetiana V. Chumak Olena Ye. Zaporozhchenko |
| author_sort | Viacheslav V. Makedon |
| collection | DOAJ |
| description | The article explores the mechanisms and strategies that can be applied at the initial stages of
developing a satellite service for its successful market entry and consolidation. The importance of
strategic planning is emphasized through the analysis of the technical and economic aspects of the
service, which must meet the expectations of potential consumers and demonstrate its competitive
potential. The authors consider various commercialization strategies adapted to the needs of digital
satellite service developers, taking into account the market’s transition to a service model and online
activities. The article also examines approaches to the development and promotion of satellite services,
focusing on the need to analyze global market demands, competitor strategies, and the potential of
innovative solutions to address specific economic challenges. Developing a technological strategy
and implementing it through the management system for bringing satellite services to market is key
to achieving high competitiveness and effective pricing at all stages of the service life cycle. The
article provides a detailed overview of the management system methodology used to determine these
quantitative indicators, with a particular emphasis on integrating strategic planning with operational
management. The authors argue that a successful commercialization strategy must be flexible and
capable of quickly adapting to changes in market conditions, consumer demands, and technological
innovations. Such flexibility contributes to effectively satisfying consumer needs and increasing
service efficiency. Particular attention is given to the use of quantitative assessments and analyses to
determine sales potential, identify key risks, and consider opportunities for innovative development
and the expansion of the market niche for satellite services. The authors emphasize the importance of
integrating strategic planning with analytical tools to optimize decision-making, allowing not only the
prediction of future trends but also a flexible and timely response to them. The article offers a holistic
view of the development and commercialization process of satellite services, highlighting the need
for a comprehensive analysis of market conditions, the competitive environment, and the potential for
innovation. |
| format | Article |
| id | doaj-art-8df1f19f6e6e4fefb73b6b4ad9d99a9a |
| institution | Matheson Library |
| issn | 3041-2137 3041-2145 |
| language | deu |
| publishDate | 2025-07-01 |
| publisher | Alfred Nobel University |
| record_format | Article |
| series | Academy Review |
| spelling | doaj-art-8df1f19f6e6e4fefb73b6b4ad9d99a9a2025-07-18T06:08:46ZdeuAlfred Nobel UniversityAcademy Review3041-21373041-21452025-07-0126318720310.32342/3041-2137-2025-2-63-12ENSURING THE IMPLEMENTATION OF COMMERCIALIZATION STRATEGIES FOR SATELLITE SERVICES IN THE DIGITAL ECONOMYViacheslav V. Makedon0Liudmyla I. Yarmolenko1Tetiana V. Chumak2Olena Ye. Zaporozhchenko3Oles Honchar Dnipro National UniversityAlfred Nobel UniversityUkraininan State University of Science and TechnologiesAlfred Nobel UniversityThe article explores the mechanisms and strategies that can be applied at the initial stages of developing a satellite service for its successful market entry and consolidation. The importance of strategic planning is emphasized through the analysis of the technical and economic aspects of the service, which must meet the expectations of potential consumers and demonstrate its competitive potential. The authors consider various commercialization strategies adapted to the needs of digital satellite service developers, taking into account the market’s transition to a service model and online activities. The article also examines approaches to the development and promotion of satellite services, focusing on the need to analyze global market demands, competitor strategies, and the potential of innovative solutions to address specific economic challenges. Developing a technological strategy and implementing it through the management system for bringing satellite services to market is key to achieving high competitiveness and effective pricing at all stages of the service life cycle. The article provides a detailed overview of the management system methodology used to determine these quantitative indicators, with a particular emphasis on integrating strategic planning with operational management. The authors argue that a successful commercialization strategy must be flexible and capable of quickly adapting to changes in market conditions, consumer demands, and technological innovations. Such flexibility contributes to effectively satisfying consumer needs and increasing service efficiency. Particular attention is given to the use of quantitative assessments and analyses to determine sales potential, identify key risks, and consider opportunities for innovative development and the expansion of the market niche for satellite services. The authors emphasize the importance of integrating strategic planning with analytical tools to optimize decision-making, allowing not only the prediction of future trends but also a flexible and timely response to them. The article offers a holistic view of the development and commercialization process of satellite services, highlighting the need for a comprehensive analysis of market conditions, the competitive environment, and the potential for innovation.https://acadrev.duan.edu.ua/images/PDF/2025/2/13.pdfdigital economysatellite servicescommercialization strategymodular innovationscompetitivenesspricing solutions |
| spellingShingle | Viacheslav V. Makedon Liudmyla I. Yarmolenko Tetiana V. Chumak Olena Ye. Zaporozhchenko ENSURING THE IMPLEMENTATION OF COMMERCIALIZATION STRATEGIES FOR SATELLITE SERVICES IN THE DIGITAL ECONOMY Academy Review digital economy satellite services commercialization strategy modular innovations competitiveness pricing solutions |
| title | ENSURING THE IMPLEMENTATION OF COMMERCIALIZATION STRATEGIES FOR SATELLITE SERVICES IN THE DIGITAL ECONOMY |
| title_full | ENSURING THE IMPLEMENTATION OF COMMERCIALIZATION STRATEGIES FOR SATELLITE SERVICES IN THE DIGITAL ECONOMY |
| title_fullStr | ENSURING THE IMPLEMENTATION OF COMMERCIALIZATION STRATEGIES FOR SATELLITE SERVICES IN THE DIGITAL ECONOMY |
| title_full_unstemmed | ENSURING THE IMPLEMENTATION OF COMMERCIALIZATION STRATEGIES FOR SATELLITE SERVICES IN THE DIGITAL ECONOMY |
| title_short | ENSURING THE IMPLEMENTATION OF COMMERCIALIZATION STRATEGIES FOR SATELLITE SERVICES IN THE DIGITAL ECONOMY |
| title_sort | ensuring the implementation of commercialization strategies for satellite services in the digital economy |
| topic | digital economy satellite services commercialization strategy modular innovations competitiveness pricing solutions |
| url | https://acadrev.duan.edu.ua/images/PDF/2025/2/13.pdf |
| work_keys_str_mv | AT viacheslavvmakedon ensuringtheimplementationofcommercializationstrategiesforsatelliteservicesinthedigitaleconomy AT liudmylaiyarmolenko ensuringtheimplementationofcommercializationstrategiesforsatelliteservicesinthedigitaleconomy AT tetianavchumak ensuringtheimplementationofcommercializationstrategiesforsatelliteservicesinthedigitaleconomy AT olenayezaporozhchenko ensuringtheimplementationofcommercializationstrategiesforsatelliteservicesinthedigitaleconomy |