Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events
This investigation was aimed at gaining relevant knowledge about the attitudes of University of Novi Sad consumers toward advertising through sport among. The sample included 168 students from Faculti of Sporth and Physical Education in Novi Sad, divided into six subsample groups: consumers, who do...
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| Format: | Article |
| Language: | English |
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Montenegrin Sports Academy
2018-07-01
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| Series: | Journal of Anthropology of Sport and Physical Education |
| Subjects: | |
| Online Access: | http://www.jaspe.ac.me/clanci/JASPE_July_2018_Molnar_9-14.pdf |
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| author | Slavko Molnar Bojan Masanovic Dusko Bjelica |
| author_facet | Slavko Molnar Bojan Masanovic Dusko Bjelica |
| author_sort | Slavko Molnar |
| collection | DOAJ |
| description | This investigation was aimed at gaining relevant knowledge about the attitudes of University of Novi Sad consumers toward advertising through sport among. The sample included 168 students from Faculti of Sporth and Physical Education in Novi Sad, divided into six subsample groups: consumers, who do not watch sports events at all, then consumers who watch sports events 1-30 minutes, next 31-60 minutes, 61-90 minutes, 91-120 minutes, as well as consumers who watch sports events more than 120 minutes during the typical day. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.00. Hence, it is interesting to highlight that it was found there are significant differences showed up between the attitudes of consumers toward advertising through sport among the frequency of watching sports events. The significant differences were found in two of three variables, while the consumers who do not watch sports events had much more negative attitudes toward advertising though sport. |
| format | Article |
| id | doaj-art-8ceb47d9149e49b29bea9b6e6bdc2c80 |
| institution | Matheson Library |
| issn | 2536-569X 2536-5703 |
| language | English |
| publishDate | 2018-07-01 |
| publisher | Montenegrin Sports Academy |
| record_format | Article |
| series | Journal of Anthropology of Sport and Physical Education |
| spelling | doaj-art-8ceb47d9149e49b29bea9b6e6bdc2c802025-08-02T13:29:14ZengMontenegrin Sports AcademyJournal of Anthropology of Sport and Physical Education2536-569X2536-57032018-07-012391410.26773/jaspe.180702Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports EventsSlavko Molnar0Bojan Masanovic1Dusko Bjelica2University of Novi Sad, Faculty of Sport and Physical Education, Novi Sad, SerbiaUniversity of Montenegro, Faculty for Sport and Physical Education, Niksic, MontenegroUniversity of Montenegro, Faculty for Sport and Physical Education, Niksic, MontenegroThis investigation was aimed at gaining relevant knowledge about the attitudes of University of Novi Sad consumers toward advertising through sport among. The sample included 168 students from Faculti of Sporth and Physical Education in Novi Sad, divided into six subsample groups: consumers, who do not watch sports events at all, then consumers who watch sports events 1-30 minutes, next 31-60 minutes, 61-90 minutes, 91-120 minutes, as well as consumers who watch sports events more than 120 minutes during the typical day. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.00. Hence, it is interesting to highlight that it was found there are significant differences showed up between the attitudes of consumers toward advertising through sport among the frequency of watching sports events. The significant differences were found in two of three variables, while the consumers who do not watch sports events had much more negative attitudes toward advertising though sport.http://www.jaspe.ac.me/clanci/JASPE_July_2018_Molnar_9-14.pdfAttitudesAdvertisingSports EventsNovi Sad |
| spellingShingle | Slavko Molnar Bojan Masanovic Dusko Bjelica Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events Journal of Anthropology of Sport and Physical Education Attitudes Advertising Sports Events Novi Sad |
| title | Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events |
| title_full | Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events |
| title_fullStr | Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events |
| title_full_unstemmed | Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events |
| title_short | Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events |
| title_sort | attitudes of consumers from university of novi sad toward advertising through sport among the frequency of watching sports events |
| topic | Attitudes Advertising Sports Events Novi Sad |
| url | http://www.jaspe.ac.me/clanci/JASPE_July_2018_Molnar_9-14.pdf |
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