Analysis of websites belonging to public universities from the perspective of the democratic governance exigencies. A marketing research approach

Analysis of websites belonging to public universities from the perspective of the democratic governance exigencies. A marketing research approach

<p>The Democratic Governance Model generates a visible opening of institutions towards citizens. By analyzing ten digital communication offers made by Romanian state universities, we pursue to observe if any partnership relationship with their users is created, if their websites are conceived...

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Bibliographic Details
Main Authors: Corina RĂDULESCU, Oana Simona (Caraman) HUDEA, Răzvan Mihail PAPUC
Format: Article
Language:English
Published: Babes-Bolyai University, Cluj-Napoca 2018-06-01
Series:Transylvanian Review of Administrative Sciences
Subjects:
public communication
democratic governance
university website
e-participation
online services
quick access to information
site attractiveness
Online Access:https://rtsa.ro/tras/index.php/tras/article/view/561
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