The Idea of Innovation Behavior in Present Day Economy

Fast development of innovation and energetic introduction of new technologies in everyday life exercise a great impact on shaping behavior patters. A prime goal of innovation development is to stimulate people’s abilities and competences that could allow them not only to adapt to constant changes in...

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Main Authors: E. A. Danilenko, V. N. Rogozhnikova
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2022-10-01
Series:Вестник Российского экономического университета имени Г. В. Плеханова
Subjects:
Online Access:https://vest.rea.ru/jour/article/view/1426
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author E. A. Danilenko
V. N. Rogozhnikova
author_facet E. A. Danilenko
V. N. Rogozhnikova
author_sort E. A. Danilenko
collection DOAJ
description Fast development of innovation and energetic introduction of new technologies in everyday life exercise a great impact on shaping behavior patters. A prime goal of innovation development is to stimulate people’s abilities and competences that could allow them not only to adapt to constant changes in the world but also to initiate such changes. As a result, a notion of a new type of man’s behavior is being devised in today’s economics, i.e. innovation one. The article provides characteristic of key features of this phenomenon. The goals of the research is to identify sources of innovation behavior in economy and approaches to its investigation; to show factors stipulating individual’s inclination to innovation behavior; to characterize peculiarities of innovation behavior in production and consumption. To attain the mentioned goals the authors use methods of description and comparative analysis, inductive and genetic approaches. The authors came to the conclusion about dubious nature of innovation behavior and domination of individual and personality but not collective conditionality in it. At the same time changes in behavior patters are typical not only of individuals directly participating in production and new technology introduction, but also of consumers of the latter. Finally, the authors provide a summarized definition of innovation behavior in view of economic theory.
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publisher Plekhanov Russian University of Economics
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series Вестник Российского экономического университета имени Г. В. Плеханова
spelling doaj-art-88df63e3b2714cf5a5da1f8a79b78f092025-08-03T13:32:08ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512022-10-0105698310.21686/2413-2829-2022-5-69-831007The Idea of Innovation Behavior in Present Day EconomyE. A. Danilenko0V. N. Rogozhnikova1Lomonosov Moscow State UniversityLomonosov Moscow State UniversityFast development of innovation and energetic introduction of new technologies in everyday life exercise a great impact on shaping behavior patters. A prime goal of innovation development is to stimulate people’s abilities and competences that could allow them not only to adapt to constant changes in the world but also to initiate such changes. As a result, a notion of a new type of man’s behavior is being devised in today’s economics, i.e. innovation one. The article provides characteristic of key features of this phenomenon. The goals of the research is to identify sources of innovation behavior in economy and approaches to its investigation; to show factors stipulating individual’s inclination to innovation behavior; to characterize peculiarities of innovation behavior in production and consumption. To attain the mentioned goals the authors use methods of description and comparative analysis, inductive and genetic approaches. The authors came to the conclusion about dubious nature of innovation behavior and domination of individual and personality but not collective conditionality in it. At the same time changes in behavior patters are typical not only of individuals directly participating in production and new technology introduction, but also of consumers of the latter. Finally, the authors provide a summarized definition of innovation behavior in view of economic theory.https://vest.rea.ru/jour/article/view/1426innovationeconomic behaviorinnovation potential of personalitypersonnel motivationconsumption trendsdigitalization
spellingShingle E. A. Danilenko
V. N. Rogozhnikova
The Idea of Innovation Behavior in Present Day Economy
Вестник Российского экономического университета имени Г. В. Плеханова
innovation
economic behavior
innovation potential of personality
personnel motivation
consumption trends
digitalization
title The Idea of Innovation Behavior in Present Day Economy
title_full The Idea of Innovation Behavior in Present Day Economy
title_fullStr The Idea of Innovation Behavior in Present Day Economy
title_full_unstemmed The Idea of Innovation Behavior in Present Day Economy
title_short The Idea of Innovation Behavior in Present Day Economy
title_sort idea of innovation behavior in present day economy
topic innovation
economic behavior
innovation potential of personality
personnel motivation
consumption trends
digitalization
url https://vest.rea.ru/jour/article/view/1426
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