How restaurant influencers’ characteristics impact Gen Z’s restaurant visit: an elaboration likelihood perspective
This study examines the role of restaurant influencers’ (RI) characteristics on Gen Z’s attitudes and visits to the recommended restaurants using the Elaboration Likelihood Model approach. A quantitative survey using an online structured questionnaire was used to collect the data from 331 respondent...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2532858 |
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