The Use of Strategic Planning Tools for Diversification of Highly-Technological Enterprises in Russian Industry
In times of globalization, national economy reforming and intensification of integration processes the level of competitiveness of industrial enterprises is estimated by many factors, the key of them is innovation activity. Due to innovation the business entity has got an opportunity to strengthen i...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2024-05-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/1987 |
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| _version_ | 1839588509375004672 |
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| author | I. O. Krapivin |
| author_facet | I. O. Krapivin |
| author_sort | I. O. Krapivin |
| collection | DOAJ |
| description | In times of globalization, national economy reforming and intensification of integration processes the level of competitiveness of industrial enterprises is estimated by many factors, the key of them is innovation activity. Due to innovation the business entity has got an opportunity to strengthen its market positions, improve figures of economic efficiency and create big added value. At the same time results of innovation activity shall target at production and economic work of industrial enterprises and foster supply of new highly-technological goods and services to market, which can be provided by strategic planning. The efficiency of its implementation promotes successful introduction of innovation on market and obtaining sustainable competitive advantages. The author analyzed and studied challenges of strategic planning of innovation development and put forward methods of elaborating the system of strategic planning for diversification of highly-technological enterprises of Russian economy. |
| format | Article |
| id | doaj-art-865d28a65fa04cc6a1feff4a5ec6cb16 |
| institution | Matheson Library |
| issn | 2413-2829 2587-9251 |
| language | Russian |
| publishDate | 2024-05-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Вестник Российского экономического университета имени Г. В. Плеханова |
| spelling | doaj-art-865d28a65fa04cc6a1feff4a5ec6cb162025-08-03T13:32:10ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512024-05-010322222910.21686/2413-2829-2024-3-222-2291247The Use of Strategic Planning Tools for Diversification of Highly-Technological Enterprises in Russian IndustryI. O. Krapivin0Plekhanov Russian University of EconomicsIn times of globalization, national economy reforming and intensification of integration processes the level of competitiveness of industrial enterprises is estimated by many factors, the key of them is innovation activity. Due to innovation the business entity has got an opportunity to strengthen its market positions, improve figures of economic efficiency and create big added value. At the same time results of innovation activity shall target at production and economic work of industrial enterprises and foster supply of new highly-technological goods and services to market, which can be provided by strategic planning. The efficiency of its implementation promotes successful introduction of innovation on market and obtaining sustainable competitive advantages. The author analyzed and studied challenges of strategic planning of innovation development and put forward methods of elaborating the system of strategic planning for diversification of highly-technological enterprises of Russian economy.https://vest.rea.ru/jour/article/view/1987innovationindustryinnovation developmentsegmentationtarget markets |
| spellingShingle | I. O. Krapivin The Use of Strategic Planning Tools for Diversification of Highly-Technological Enterprises in Russian Industry Вестник Российского экономического университета имени Г. В. Плеханова innovation industry innovation development segmentation target markets |
| title | The Use of Strategic Planning Tools for Diversification of Highly-Technological Enterprises in Russian Industry |
| title_full | The Use of Strategic Planning Tools for Diversification of Highly-Technological Enterprises in Russian Industry |
| title_fullStr | The Use of Strategic Planning Tools for Diversification of Highly-Technological Enterprises in Russian Industry |
| title_full_unstemmed | The Use of Strategic Planning Tools for Diversification of Highly-Technological Enterprises in Russian Industry |
| title_short | The Use of Strategic Planning Tools for Diversification of Highly-Technological Enterprises in Russian Industry |
| title_sort | use of strategic planning tools for diversification of highly technological enterprises in russian industry |
| topic | innovation industry innovation development segmentation target markets |
| url | https://vest.rea.ru/jour/article/view/1987 |
| work_keys_str_mv | AT iokrapivin theuseofstrategicplanningtoolsfordiversificationofhighlytechnologicalenterprisesinrussianindustry AT iokrapivin useofstrategicplanningtoolsfordiversificationofhighlytechnologicalenterprisesinrussianindustry |