Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation Z
This study analyzes the determinants of green purchase intention among Generation Z consumers, considering health consciousness, environmental knowledge, and hedonic and eudaimonic motivations. Using a structural equation model (PLS-SEM), this study examines how these variables influence environment...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2528160 |
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