E-business cooperation between China and West Africa: Investigating the risks and challenges

The rapid expansion of global e-business, particularly through China's Digital Silk Road (DSR), is transforming international trade and investment in emerging markets such as West Africa. Despite the strategic importance of this region, the risks and challenges associated with China-West Africa...

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Main Authors: Geoffrey Bentum-Micah, Shurong Zhao, Joshua Ampofo, Lois Tweneboah Kodua, Ailing Luo, Yaqi Meng
Format: Article
Language:English
Published: Elsevier 2025-08-01
Series:Acta Psychologica
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Online Access:http://www.sciencedirect.com/science/article/pii/S0001691825005621
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author Geoffrey Bentum-Micah
Shurong Zhao
Joshua Ampofo
Lois Tweneboah Kodua
Ailing Luo
Yaqi Meng
author_facet Geoffrey Bentum-Micah
Shurong Zhao
Joshua Ampofo
Lois Tweneboah Kodua
Ailing Luo
Yaqi Meng
author_sort Geoffrey Bentum-Micah
collection DOAJ
description The rapid expansion of global e-business, particularly through China's Digital Silk Road (DSR), is transforming international trade and investment in emerging markets such as West Africa. Despite the strategic importance of this region, the risks and challenges associated with China-West Africa e-business cooperation remain underexplored in current scholarship. This study addresses this gap by employing a mixed-methods approach integrating quantitative analysis of cross-border trade data with stakeholder surveys and in-depth interviews to investigate the political, regulatory, and cultural risks that shape digital partnerships between Chinese firms and West African stakeholders. Guided by the hypothesis that these risks are dynamic and interrelated, the research draws on institutional theory, transaction cost economics, and cultural distance frameworks to provide a holistic assessment. The findings reveal that regulatory fragmentation, operational inefficiencies, and misaligned expectations of digital trust significantly impede the development of resilient e-business ecosystems. Inconsistent policy enforcement and infrastructural deficits further complicate cross-border cooperation. However, the study also identifies effective mitigation strategies, including regulatory harmonization under the African Continental Free Trade Area (AfCFTA), targeted capacity building, and culturally adaptive partnership models. These insights offer actionable recommendations for policymakers, business leaders, and multilateral institutions aiming to foster sustainable digital cooperation. This research contributes to theoretical understanding and practical solutions for equitable digital partnerships in the evolving global economy by advancing a contextualized risk assessment framework.
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spelling doaj-art-851fd93b9ccb44bb94b4d17f48e6c46a2025-07-23T05:23:08ZengElsevierActa Psychologica0001-69182025-08-01258105249E-business cooperation between China and West Africa: Investigating the risks and challengesGeoffrey Bentum-Micah0Shurong Zhao1Joshua Ampofo2Lois Tweneboah Kodua3Ailing Luo4Yaqi Meng5School of Public Administration, University of Electronic Science and Technology of China, Chengdu 610054, People's Republic of China; Centre for West African Studies of University of Electronic Science and Technology of China, Chengdu 610054, People's Republic of ChinaSchool of Public Administration, University of Electronic Science and Technology of China, Chengdu 610054, People's Republic of China; Centre for West African Studies of University of Electronic Science and Technology of China, Chengdu 610054, People's Republic of ChinaCentre for West African Studies of University of Electronic Science and Technology of China, Chengdu 610054, People's Republic of China; School of Psychology, Zhejiang Normal University, Jinhua 321004, People's Republic of China; Corresponding author.School of Public Administration, University of Electronic Science and Technology of China, Chengdu 610054, People's Republic of China; Centre for West African Studies of University of Electronic Science and Technology of China, Chengdu 610054, People's Republic of ChinaSchool of Public Administration, University of Electronic Science and Technology of China, Chengdu 610054, People's Republic of China; Centre for West African Studies of University of Electronic Science and Technology of China, Chengdu 610054, People's Republic of ChinaSchool of Public Administration, University of Electronic Science and Technology of China, Chengdu 610054, People's Republic of China; Centre for West African Studies of University of Electronic Science and Technology of China, Chengdu 610054, People's Republic of ChinaThe rapid expansion of global e-business, particularly through China's Digital Silk Road (DSR), is transforming international trade and investment in emerging markets such as West Africa. Despite the strategic importance of this region, the risks and challenges associated with China-West Africa e-business cooperation remain underexplored in current scholarship. This study addresses this gap by employing a mixed-methods approach integrating quantitative analysis of cross-border trade data with stakeholder surveys and in-depth interviews to investigate the political, regulatory, and cultural risks that shape digital partnerships between Chinese firms and West African stakeholders. Guided by the hypothesis that these risks are dynamic and interrelated, the research draws on institutional theory, transaction cost economics, and cultural distance frameworks to provide a holistic assessment. The findings reveal that regulatory fragmentation, operational inefficiencies, and misaligned expectations of digital trust significantly impede the development of resilient e-business ecosystems. Inconsistent policy enforcement and infrastructural deficits further complicate cross-border cooperation. However, the study also identifies effective mitigation strategies, including regulatory harmonization under the African Continental Free Trade Area (AfCFTA), targeted capacity building, and culturally adaptive partnership models. These insights offer actionable recommendations for policymakers, business leaders, and multilateral institutions aiming to foster sustainable digital cooperation. This research contributes to theoretical understanding and practical solutions for equitable digital partnerships in the evolving global economy by advancing a contextualized risk assessment framework.http://www.sciencedirect.com/science/article/pii/S0001691825005621E-businessChina-AfricaRisk managementCross-border cooperationDigital economy
spellingShingle Geoffrey Bentum-Micah
Shurong Zhao
Joshua Ampofo
Lois Tweneboah Kodua
Ailing Luo
Yaqi Meng
E-business cooperation between China and West Africa: Investigating the risks and challenges
Acta Psychologica
E-business
China-Africa
Risk management
Cross-border cooperation
Digital economy
title E-business cooperation between China and West Africa: Investigating the risks and challenges
title_full E-business cooperation between China and West Africa: Investigating the risks and challenges
title_fullStr E-business cooperation between China and West Africa: Investigating the risks and challenges
title_full_unstemmed E-business cooperation between China and West Africa: Investigating the risks and challenges
title_short E-business cooperation between China and West Africa: Investigating the risks and challenges
title_sort e business cooperation between china and west africa investigating the risks and challenges
topic E-business
China-Africa
Risk management
Cross-border cooperation
Digital economy
url http://www.sciencedirect.com/science/article/pii/S0001691825005621
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