Customer-Centric Technology: A Science Mapping of Marketing Transformation

QR Code

Customer-Centric Technology: A Science Mapping of Marketing Transformation

This research aimed to analyze the impact of technology on marketing practices, from the adoption stage to the creation of customer experience, through a bibliometric approach. Using 133 articles published between 2000 and 2024 obtained from Scopus.com database, the study compiled a comprehensive...

Full description

Saved in:

Bibliographic Details
Main Authors:	Rizka Zulfikar, Nanang Suryadi, Yuditha Valen Prasarry
Format:	Article
Language:	English
Published:	The Management Institute, Faculty of Economics, Universitas Andalas 2025-06-01
Series:	AMAR (Andalas Management Review)
Subjects:	marketing technology adoption customer experience artificial technology internet of things
Online Access:	http://amareview.fekon.unand.ac.id/index.php/amar/article/view/212
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Enhancing Customer Experience Through IIoT-Driven Coopetition: A Service-Dominant Logic Approach in Networks
by: Agostinho antunes da Silva, et al.
Published: (2025-06-01)

DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN IBADAN, OYO STATE
by: Abiola Abass Carim, et al.
Published: (2024-12-01)

MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
by: A. Serzhantov, et al.
Published: (2017-03-01)

DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
by: G. Butkovskaya
Published: (2019-03-01)

Assessing the customer experience quality and customer loyalty: The mediating role of customer satisfaction
by: Ananta Budhi Danurdara, et al.
Published: (2025-06-01)

AI product knowledge as moderator of trust and attitude in usage intention: a study of Indonesian postgraduates
by: Nanang Suryadi, et al.
Published: (2025-12-01)

Transforming Energy Management with IoT: The Norwegian Smart Metering Experience
by: Moutaz Haddara, et al.
Published: (2025-05-01)

The Strategies for Managing Customer Value in Startups in Conditions of High Market Dynamics
by: Tonieva Krystyna V., et al.
Published: (2025-04-01)

Communication Technologies and Specialised Communication Protocols for Ensuring Cybersecurity of the Internet of Things
by: P. S. Klimushyn
Published: (2025-06-01)

Prospects of IoT technology
by: М. V. Yadrovskaya, et al.
Published: (2021-09-01)

Markeing Manipulations as Way of Customer Behavior Transformation
by: A. A. Fedosenko
Published: (2022-07-01)

Does Internet use promote the adoption of agricultural technology? Evidence from 1 449 farm households in 14 Chinese provinces
by: Yang-yang ZHENG, et al.
Published: (2022-01-01)

RECRUITMENT MARKETING AS A CONSTRUCTION TOOL OF A CUSTOMER-CENTRIC ORGANIZATION
by: T. N. Zhukova
Published: (2019-02-01)

Integration of Augmented Reality Elements in Hotel Management: Customer Experience
by: Oksana Oliinyk
Published: (2025-07-01)

CUSTOMER-CENTRIC STRATEGY IN THE STRUCTURE OF MODERN BANKING SECTOR
by: Ju. V. Caakova
Published: (2015-09-01)

Consumer perspective of omnichannel commerce
by: Kaczorowska-Spychalska Dominika
Published: (2017-12-01)

CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY
by: N. V. Barinova
Published: (2018-06-01)

State customs services quality: marketing model and assessment methodology transformation
by: I. Yu. Sofiyannikova
Published: (2024-06-01)

Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store
by: Angga Pandu Wijaya
Published: (2017-09-01)

ONLINE CUSTOMER EXPERIENCE FOR DIGITAL BANKING CUSTOMERS: RECONFIRMATION OF INFORMATION SYSTEM SUCCESS MODEL
by: Ali Maskur, et al.
Published: (2025-07-01)

Digitalization of Technological Processes of Crop Production in Russia
by: V. M. Korotchenya, et al.
Published: (2019-02-01)

The Influence of Customer Experience and Trust on Repeat Purchase Interest in the Shopee Marketplace
by: Iqbal Muhaemin, et al.
Published: (2025-07-01)

Customer experience management for highly demanded services in the financial market in crisis
by: L. G. Prokopova, et al.
Published: (2023-01-01)

Uncertainty aversion and farmers’ innovative seed adoption: Evidence from a field experiment in rural China
by: Hai-xia WU, et al.
Published: (2023-06-01)

The Influence of Omnichannel Marketing and Product Assortment on Brand Engagement Mediated by Customer Experience
by: Muchammad Ilham Syarifullah Arabiy Mahju
Published: (2025-07-01)

Analyzing Hotel Customer Experience through Big Data Method: Samples from Hotels in Antalya and Istanbul
by: Oznur Cetinkaya, et al.
Published: (2020-06-01)

The research of the customer journey of users of local treatment facilities made of fiberglass and composite materials using the customer journey map
by: Vira Zhuravel, et al.
Published: (2021-06-01)

Determinants of the adoption of modern agricultural technologies from the point of view of Farmers in the center of Al-Shirqat District /Salah Al-Din Governorate
by: Khairallah Faraj Sabhan Al-Jubouri
Published: (2025-07-01)

Using customer journey mapping to improve public services: A critical analysis of the literature
by: Ludwiczak Anna
Published: (2021-12-01)

Enhancing Customer Acquisition and Retention through an Improved Digital Marketing Strategy in a Real Estate Organisation
by: Damilare Samuel Oshokoya, et al.
Published: (2025-06-01)

Design and Security Analysis of a Fragment of Internet of Things Telecommunication System
by: V. A. Alexandrov, et al.
Published: (2016-12-01)

Decoding the Internet of Things: A Comprehensive Survey Paper
by: Ch. Amarendra, et al.
Published: (2025-07-01)

Development of accounting organization under the influence of technological changes
by: M.H. Berezivska
Published: (2025-07-01)

Metaverse applications in architecture as a tool for achieving sustainability
by: Mohamed Mohamed, et al.
Published: (2025-09-01)

Transformation of Customer Economic Behavior in Digital World
by: N. V. Barinova, et al.
Published: (2020-10-01)

Analysis and Development of Customer Billing Telephony System
by: Raziera et al.
Published: (2019-06-01)

Customer Experience Management in the Tourism Sector: Insights from a Bibliometric and Thematic Analysis
by: Mourad Aarabe, et al.
Published: (2025-06-01)

THE PROFIT OPPORTUNITIES ON THE INTERNET OF THINGS MARKET
by: A. Zubarev
Published: (2017-06-01)

Beauty Tech—Customer Experience and Loyalty of Augmented Reality- and Artificial Intelligence-Driven Cosmetics
by: Jens K. Perret, et al.
Published: (2025-06-01)

Approaches to Incorporating Value Chain into IoT Business Models
by: Yuri Lipuntsov, et al.
Published: (2024-03-01)