Consumer journey of higher education services: legitimisation of artificial intelligence for training marketers
The work is devoted to the search for solutions for the introduction of artificial intelligence (hereinafter referred to as AI) into educational process for professional training of marketers. The paper analyses the prospects of using the AI from the point of view of students to fulfill the curricul...
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| Главные авторы: | , |
|---|---|
| Формат: | Статья |
| Язык: | английский |
| Опубликовано: |
Publishing House of the State University of Management
2025-06-01
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| Серии: | Вестник университета |
| Предметы: | |
| Online-ссылка: | https://vestnik.guu.ru/jour/article/view/6162 |
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